The first year objective will be to make between 72-98 sales. (1 tour per month, 6-8 people per tour). The cost will range from $2000-$6000 per person depending on location. I roughly estimate this so far, has the potential to net between 90-120k the first year after expenses if these sales goals are met (excepting the marketing budget which is not yet determined). The business will scale by hiring additional photographers to lead additional tours at additional locations, but this is the first year objective.
So my question is, what are going to to be the most effective outbound marketing channels I can employ, and how can I estimate those total costs, as well as a per customer acquisition cost estimate?