$50,000.00 In 30 Days...My Plan For World Domination (well maybe)

by max5ty
4 replies
So I'm sitting at home the other night watching Naked And Afraid on the Discovery Channel (just to learn new survival skills of course) when the phone rings...

It was Susan, an old friend who I hadn't heard from in a while.

She was having a hard time getting her new business going. She wanted to design websites and SEO and some other stuff...freelance style.

So we brainstormed for a few minutes.

Here was my plan for her. Nothing probably new but something she might not have thought about.

I'll ask you to help with the plan in a minute.

A little background: Susan had been homeless recently and had finally gotten back on her feet.

The plan:

1. Start a local coupon book. Find 20 businesses to place a coupon (nothing new, WSO's have been written on this)...

...but here's where we got creative...

2. $197.00 to place a coupon (50% down and the rest when the book was ready to go to print). The book would be about 20 pages ($600.00 to print for 1000).

We'd give the back cover free to one of the most prominent companies in town just to get the ball rolling and also for social acceptance.

It gets better...

3. The first 5 that signed up would get 500 free postcards designed and printed ($30.00). They'd also get 500 free business cards ($10.00).

They'd also get a free website (done on wix or something similiar...we'd go with the first 10).

4. We'd do a Facebook page or help them with the one they had (first 10).

5. We'd give them a Leadpage (free) for their coupon (first 10).

6. We'd give them some free ebooks on every subject they could think of about business (free stuff from the internet...all 20 businesses that signed up).

Now the good part: Since she was homeless, we'd donate a large sum of the proceeds to help the homeless in her city. The coupon book would be based around her story.

I'm not done yet...

...we'd give each business that signed up 20 books. Each coupon book would sell for $10.00. So, each business would get all their money back if they sold the books...and get the benefit of all the new customers the coupons brought in.

My thoughts on this are:

1. Local businesses are willing to help a cause.

2. It gets her foot in the door.

3. Some businesses would want more help since the free stuff would just be basic.

Can I ask you a favor?

I know some of you are brilliant when it comes to offline marketing. Would you offer some feedback?

What do you think?

Myself, I think we have the start of something to work with here...I'm not sure but I think it'll work.

Maybe needs a little tweaking here and there.

By the way...she'd print 1000 books then when those were getting low print another thousand. They can do the print in like 3 - 5 days. The first thousand would help pay for the rest.

I know some will say there might be a problem with the design...but some could use Fiverr or something like that. She uses Adobe Indesign so she's got that covered...but I'm suggesting that for anyone else that isn't good at design.

I'm thinking it's a give give situation where the businesses get way more than they pay for.

What are your thoughts? Be honest! I'm not afraid of criticism.

I know I left a lot out of this plan...but my mind was all over the place when I typed this.

Any questions just ask.

I know coupon books are nothing new. I'm just thinking if we use these with a twist of giving back she'd get a lot of businesses wanting to know more and asking for more help.

I think we can make this work!
#$50 #daysmy #domination #plan #world
  • Profile picture of the author tryinhere
    You say the words, free and think a lot ? how about you run around town and speak with the businesses, and for every one that's says that is a great idea, ask them then and there to put a hand in their pocket for the 50% down payment. Then lets see how many do that, either way you will have your answer, my gut tells me it will not float, but I may be wrong.
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    • Profile picture of the author max5ty
      Originally Posted by tryinhere View Post

      You say the words, free and think a lot ? how about you run around town and speak with the businesses, and for every one that's says that is a great idea, ask them then and there to put a hand in their pocket for the 50% down payment. Then lets see how many do that, either way you will have your answer, my gut tells me it will not float, but I may be wrong.
      Thanks for your feedback.

      We posted the plan in a Facebook group I'm a member of (mostly business owners), and got some great feedback. We changed some things around and hopefully have a better formula now. Thanks again.

      @Ron Lafuddy

      Thanks for your feedback.

      I normally hide out in the copywriting section so I'm familiar with Gordon. He's very informative.

      I'll look up the info you suggested.

      Thanks again.
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  • Profile picture of the author Ron Lafuddy
    Originally Posted by max5ty View Post

    So I'm sitting at home the other night watching Naked And Afraid on the Discovery Channel (just to learn new survival skills of course) when the phone rings...

    It was Susan, an old friend who I hadn't heard from in a while.

    She was having a hard time getting her new business going. She wanted to design websites and SEO and some other stuff...freelance style.

    So we brainstormed for a few minutes.

    Here was my plan for her. Nothing probably new but something she might not have thought about.

    I'll ask you to help with the plan in a minute.

    A little background: Susan had been homeless recently and had finally gotten back on her feet.

    The plan:

    1. Start a local coupon book. Find 20 businesses to place a coupon (nothing new, WSO's have been written on this)...

    ...but here's where we got creative...

    2. $197.00 to place a coupon (50% down and the rest when the book was ready to go to print). The book would be about 20 pages ($600.00 to print for 1000).

    We'd give the back cover free to one of the most prominent companies in town just to get the ball rolling and also for social acceptance.

    It gets better...

    3. The first 5 that signed up would get 500 free postcards designed and printed ($30.00). They'd also get 500 free business cards ($10.00).

    They'd also get a free website (done on wix or something similiar...we'd go with the first 10).

    4. We'd do a Facebook page or help them with the one they had (first 10).

    5. We'd give them a Leadpage (free) for their coupon (first 10).

    6. We'd give them some free ebooks on every subject they could think of about business (free stuff from the internet...all 20 businesses that signed up).

    Now the good part: Since she was homeless, we'd donate a large sum of the proceeds to help the homeless in her city. The coupon book would be based around her story.

    I'm not done yet...

    ...we'd give each business that signed up 20 books. Each coupon book would sell for $10.00. So, each business would get all their money back if they sold the books...and get the benefit of all the new customers the coupons brought in.

    My thoughts on this are:

    1. Local businesses are willing to help a cause.

    2. It gets her foot in the door.

    3. Some businesses would want more help since the free stuff would just be basic.

    Can I ask you a favor?

    I know some of you are brilliant when it comes to offline marketing. Would you offer some feedback?

    What do you think?

    Myself, I think we have the start of something to work with here...I'm not sure but I think it'll work.

    Maybe needs a little tweaking here and there.

    By the way...she'd print 1000 books then when those were getting low print another thousand. They can do the print in like 3 - 5 days. The first thousand would help pay for the rest.

    I know some will say there might be a problem with the design...but some could use Fiverr or something like that. She uses Adobe Indesign so she's got that covered...but I'm suggesting that for anyone else that isn't good at design.

    I'm thinking it's a give give situation where the businesses get way more than they pay for.

    What are your thoughts? Be honest! I'm not afraid of criticism.

    I know I left a lot out of this plan...but my mind was all over the place when I typed this.

    Any questions just ask.

    I know coupon books are nothing new. I'm just thinking if we use these with a twist of giving back she'd get a lot of businesses wanting to know more and asking for more help.

    I think we can make this work!
    What's your friend's experience, with selling ad space?

    A novice won't be able to get this off the ground.

    Too many moving parts.


    Check out Gordon Alexander's (gjabiz) posts regarding postcard advertising.

    View Profile: gjabiz

    (I have no affiliation with Gordon or his products. I'm only referring to his posts.

    There's enough information there to get you started. Do it or don't. It's okay, by me)


    Look up Gordon's posts regarding postcard advertising.

    I've done something similar, so I know that his program for setting up a small group of advertisers, who can also refer business to each other - actually works.

    It's proven, not theory. Plus, it's easy to explain to advertisers.

    A program like this can be completed quickly and painlessly, giving a novice ad seller a fighting chance to succeed.

    Good luck.

    Ron
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  • Profile picture of the author umc
    Why not share some of the changes here for others to benefit from? It would be interesting and provide the same value that you were hoping to receive.
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