My marketing budget will be $2000/month. My target is landscape photographers. I'll focus on high-quality, small group tours no more than 7 people. I'll offer just 12 tours the first year, so I'm looking to make just 84 sales to sell out. My breakeven point on the business is 36 sales.
I'm looking for the most effect marketing channels into which to put my $2000/month. Please let me know where you think I should start, and why, and how exactly to test and evaluate the results as I go along, thanks!