I am a web designer and have been building websites for clients for a little over 7 years. I have been focusing on low budget projects as it has helped me get sales easily and build up my client base and portfolio. My average website package price has been $250 - $350 and I have not been charging monthly fees like maintenance. I have opened an office in town and joined my local chamber of commerce.
I want to start focusing more on recurring revenue. I am raising my price on a basic ten page mobile responsive website(template based but I have a lot of very nice templates) package to around $400 - $500(with e-commerce) and I plan to give six months of hosting and maintenance for free with that and then start charging a recurring monthly hosting/maintenance fee of around $30 per month. This doesn't include monthly SEO work/backlinking, it is just hosting and updates to existing pages when they need text/images swapped out as well as monthly database backups, quarterly file server backups, quarterly plugin/wp updates, etc.
Is that a fair price or is $30 too low? What do you other web designers charge for monthly maintenance and what services do you provide for that fee? Anyone else that is charging clients an ongoing monthly hosting/maintenance fee, do you specify how much updates time they get each month, or do you just do whatever updates they have? If the latter, do you have problems with clients wanting you to do more updates than the monthly charge justifies? I was thinking of saying the $30 per month includes up to 30 minutes of free updates per month, but I don't want clients that don't end up using the free updates time coming back later and saying they never used the free time and want to cancel, etc.
I know my pricing is low, but these projects only take me a few hours and I figure if I can add in the monthly maintenance, $400 or $500(with e-commerce) would be profitable enough. Any thoughts or advice would be greatly appreciated! Thanks again!