Sales letter cold walk in delivery
I've noticed that I get pretty unenergized and demotivated after awhile on the phones. Still it's something I've always told myself "you have to get better at it".
I took some time to think about what do I really enjoy? Well I love the idea of providing value and forming relationships with people. I like joking and bantering face to face.
So I am going to use my strengths and focus on trying to get in front of people face to face, introduce myself, make them laugh, query them, etc. Which I find is just easier to do in person. Maybe with this kind of focused practice I will become better on the phone.
With all that said, I was curious to know if anyone has done something similar. I know direct mail is hot around here. Very lucrative. But I will not be mailing or even using envelopes because I am strapped for cash at the moment.
I will be simply printing a few pages, stapling them, riding my bicycle to each location and dropping in wearing some nice clothes and a bright passionate smile.
The goal will be to make friends with the staff, get the name of the decision maker and then append a sticky note with their name onto the letter. Hopefully they will deliver it to them ASAP.
I will of course follow up with a call, because I will be more comfortable when I can lead with "Did you get my letter? I gave it to Josie on Thursday."
Interested in any thoughts and critique. Please keep in mind I have no budget and this is why I am going bare bones with the sales material.
Thanks!
Tell me and I forget. Teach me and I remember. Involve me and I learn. Benjamin Franklin
People buy when THEY are ready to buy, NOT when you are ready to sell. Steve Rosenbaum