Why So Seriously Emotional?
If you didn't want to be a Guerrilla Marketer at least once in your life, then it's very likely that you'll never launch a heart touching campaign of your own. Yet, on the other hand, if you still believe that there could be a room for the Guerrilla Internet Marketing, then you definitely need to grow up. Is this a heartless and disrespectful thing to say?
Let's face it. The most appealing part of any Guerrilla Marketing campaign are actually two magic words: inexpensive and effective. When you put it this way, you're already in the Internet Marketing zone, aren't you? Then, we're talking about the same thing, but with the quite different exposure potential. Here's a word of advice for the hardcore Guerrilla Marketing fans. Feel free to check the top 10, 20 or even 100 most successful Guerrilla Marketing campaigns and examples. You're in for a huge surprise.
Guerrilla Outdoor - Better Than Before?
Well, here's a catch. The overwhelming majority of all most memorable and successful Guerrilla Marketing campaigns strongly depend on the outdoor elements and impacts. Just Google it and see for yourself. Now, if you make a video of a breathtaking Guerrilla Marketing add and put it on YouTube to increase its effectiveness, what is that supposed to mean? Guerrilla Marketers may say, this is great. You've just confirmed that the Guerrilla principles work perfectly in any environment. Well, this isn't entirely and necessarily true. Why?
Without the Internet Marketing favorite "toys," such as the Internet, Social Media, blogs, and similar, a Guerrilla Marketer is like a child building castles in the sand. Right? Only a handful of people will be able to see and admire it. You're angry and frustrated. But, the idea is all that matters. OK, it makes sense. Then, if this is true, we don't have to call and recognize it as the Guerrilla Marketing. You don't have the right to label some original and effective idea with the Guerrilla label. Internet Marketing takes all the credit. Internet Marketing makes it all work.
Guerrilla Marketers Give Me A Break - The Marketing World Isn't Yours To Take!
Internet Marketing can give you all you could possibly ask from Guerrilla Marketing. However, Guerrilla Marketing can never become the Internet Marketing. Or, in plain English, a Guerrilla Marketer would always make an excellent Internet Marketer. Yet, there are no guarantees that a role reversal, which goes in the opposite direction, would give positive results. Guerrilla Marketing has become nothing more than a sentimental term we tend to associate with the glory days of traditional marketing. Nothing more than this.
Wait, but I'm a Guerrilla Internet Marketer. Are you? I can prove that it works today. Can you? What you're doing and using right now both feels and looks like the Guerrilla Marketing, but you can rest assured it isn't. If you still believe in the power of Guerrilla Marketing, then try this simple time travel test. Apply your brilliant idea, but don't share it on Facebook and Twitter. Forget about YouTube and pretend as if you've never run a website or blog. You want to be a Guerrilla Marketer in the 21st century. Go ahead, knock yourself out and prove us all wrong.
A Caveman with a Smartphone
It's simple. All you have to do is to accept the new marketing reality. Stop saying I'm a Guerrilla Marketer and admit it to yourself - you're an Internet Marketer. The more you're trying to ignore this obvious truth, the easier it would be to prove you wrong with simple real-marketing-life examples. The Internet Marketing is the last man standing, whether you like it or not. In addition, it isn't an exaggeration to say that we shouldn't use the space between these two words: Internet and marketing. Why? Well, if you remove The Internet from the "Internet Marketing," then you kill the marketing too. This is a new reality and a new term "InternetMarketing" with no space to put the word "Guerrilla" in-between.
Helpless Guerrilla Marketing cases are strongly encouraged to go back in caves and express their creative ideas as drawings on the cave walls. Just because you accept that something or someone is no longer active, needed or alive, it doesn't mean that you have less love or respect to show. There's a way to come up with a compromising solution here. Are you ready to embrace it with an open Guerrilla heart?
Do You Believe In Marketing Reincarnation?
Let's settle for a scenario where Guerrilla Marketing reincarnates as the Internet Marketing. Is this acceptable for you? They simply can't coexist side-by-side. It isn't natural and it isn't true. Guerrilla Marketing is dead and it's about time for you to get over it for good.
Otherwise, feel free to prove that this post is all wrong. Yet, you should play it fair all the time. Don't talk about Guerrilla Marketing while you're actually Internet Marketing from head to toe. Try it first-hand and share your findings with the whole Marketing world. Is Guerrilla Marketing still alive? If so, where is the proof? Just because you want to believe it so desperately and stubbornly, it doesn't make it true. Draw a border between Guerrilla and Internet marketing. If it's easy and if it's possible in the first place. We'll be here waiting. Hope it's not going to take too long. We're all mortal being after all, aren't we? Including the Guerrilla Marketing.
R.I.P. Guerrilla Marketing.