The first year objective will be to make between 72-98 sales. (1 tour per month, 6-8 people per tour). The cost will range from $2000-$6000 per person depending on location.
So my question is, considering the low sales volume I am targeting, plus the fact that this is a relatively high cost item, what are going to to be the most effective outbound marketing channels I can employ?
If you can also provide a ballpark estimate of the costs of a particular channel that would be great, thanks!