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PICK THE WINNER: Your Prize...Double Your Sales

by ewenmack
15 replies
Ok, which ad got 107% more sales than the other?
The split test was carried out over 30 days.

And why did it win?

That's the most important lesson because it can be transferred
to other products and services.

Best,
Ewen





#pick #prizedouble #sales #winner
  • Profile picture of the author Robscom
    I think it was #2.

    Why?

    1. It says it's an authorized dealer for Seiko.
    2. The first ad has you click away for more details on the price guarantee.
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    • Profile picture of the author MikeFriedman
      Originally Posted by Robscom View Post

      I think it was #2.

      Why?

      1. It says it's an authorized dealer for Seiko.
      2. The first ad has you click away for more details on the price guarantee.
      That is what I would have picked too for the same reasons.

      People care about quality more than they do price.
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  • Profile picture of the author CaRTmAnBrAh
    No doubt! Ad 1 - NEVER BEATEN ON PRICE! What's not to like!

    I almost want to click on the buy button right now. Who doesn't love to buy something at the BEST price.

    That awkward moment when nobody else says ad 1 and you have to take a look in the mirror.
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    • Profile picture of the author jimbo13
      Originally Posted by CaRTmAnBrAh View Post

      I almost want to click on the buy button right now. Who doesn't love to buy something at the BEST price.
      Why don't you see what happens when you click on their website?

      www.expresswatches.co.uk

      They seem to have lasted all of 3 months.

      Dan
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      • Profile picture of the author tryinhere
        Originally Posted by jimbo13 View Post

        Why don't you see what happens when you click on their website?

        www.expresswatches.co.uk

        They seem to have lasted all of 3 months.

        Dan
        well that the winner right there, speaks volumes, back to work for the rest of us as no secrets to success here
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        • Profile picture of the author kemdev
          https://blog.kissmetrics.com/simple-ecommerce-page-tests/
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  • Profile picture of the author socialentry
    1st one.

    The 1st one is about the client

    the second one is about the supplier. "Official UK dealer" already implies they are authorized.
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  • Profile picture of the author MikeFriedman
    It's a higher ticket item though. Someone who is spending $300+ for a watch is not as worried about saving a few bucks.
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    • Profile picture of the author CaRTmAnBrAh
      Originally Posted by MikeFriedman View Post

      It's a higher ticket item though. Someone who is spending $300+ for a watch is not as worried about saving a few bucks.
      I could understand that for a $10,000+ Rolex where authenticity can be an issue, but a $300 Seiko? That market cares about price. I would think there are many multi-millionaires who would still want the best price for something.
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      • Profile picture of the author Robscom
        Originally Posted by CaRTmAnBrAh View Post

        I could understand that for a $10,000+ Rolex where authenticity can be an issue, but a $300 Seiko? That market cares about price. I would think there are many multi-millionaires who would still want the best price for something.
        Unless you want to make sure it's waterproof or some other official-quality-necessary feature. Not sure if that's the case for this, but I know of people buying in that price range that don't care about saving a few bucks. They want to make sure if they go diving that the watch isn't fogged or otherwise ruined.
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  • Profile picture of the author yukon
    Banned
    I would have bailed since it's out of stock.
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  • Profile picture of the author iAmNameLess
    Just because someone says that one version performed better, how do we really know? How do we know that the sample size was of statistical significance?

    Can see the initial post about it here: https://vwo.com/blog/increase-in-sales/

    Problem is.... its nice click bait, interesting topic, good content marketing... but nothing is proven... how do we know that the first result wasn't the initial touch and a retargeting campaign brought them back? How do we know the traffic sources were isolated? Social traffic converts differently than organic traffic.

    Personally, I would choose the first version.

    I'm very cautious about statistical claims without the complete data behind it.

    Interesting topic though, and interesting to see what people think is the better version. Too bad the site gives a 403 error.

    Or... if they're out of business... perhaps the most important lesson here is that even if you double your conversions, doesn't mean you're profitable. LOL.
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  • Profile picture of the author Robscom
    I like this thread because it gives a thought exercise in the OP, but follow up posts give ways to verify data you find online and what to look for when a case study is presented as evidence.

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  • Profile picture of the author JayKay Dowdall
    Doesn't matter which one performed better.

    Bothering to A/B test at all is what generates results.
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  • Profile picture of the author Robscom
    Sooooo...what's the answer?
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