So, it was one of those nights when I just couldn't miss an opportunity of throwing a dozen superlatives at the owner about his latest work of art, again and again. Yet, this was the very first time when Marco, the pizzerias' owner, asked me a question about my own job. I was enjoying my pizza very much, so I didn't want to waste my breath with a time-consuming copywriter job description. I'm also not a writer in the traditional novel way, so I used a compromising term. I write for websites. That's great, you must know all I want to know about Internet marketing.
Which one is easier: to make a good pizza or Internet marketing plan?
The last piece of pizza had a bitter taste, but I admitted myself that Marco deserves a little bit more of time. I'm still in his debt for all "works of arts," I have had a chance to consume so far. I know something. Marco was still happy with the answer. If you know somebody who knows somebody, then you'll eventually get what you want. Right? Time for questions.
Should I pay for one of those expensive and shiny websites? Not necessarily. You're still developing your business. That's I don't think it's reasonable thousands of dollars, when you can spend a few hundred. I can help you with the writing, or you can simply upload this flyer of yours. Make some nice pictures of your gorgeous pizzas and you'll be just fine. Marco liked the answers.
Can you make it possible for my website to appear as the #1 on Google? No. Do you know someone who cans? Well, to be quite honest, I know some guys, but I am not sure how much is going to last or cost. Then, I asked Marco, has he heard about Google ads. To my biggest surprise, he didn't like it. For him, this was an expensive and a temporary solution. Then I mentioned some of his competitors. He admitted that these guys have been around much longer. Then I asked how familiar is he when it comes to social networks. If you know how to open your personal Facebook, Twitter, or Instagram account, then you can manage these for a small family-owned pizzeria. Marco agreed.
So, you're going to make some pictures and write something, let's say, a few recipes or funny pizza stories. Then, you're going to share them through your websites on your social media accounts. I was relieved to realize that Marco didn't treat these as a rocket science. You can put all website and social media info on these flyers every guest can find in your restaurant. Yet, Marco had some additional questions. I would like to reach more people. Can I advertise on Facebook? I believe, but again, I worry about the costs. How much you need to pay in order to get new guests? Is it going to be worth it? Then Marco explained that printing hundreds, if not thousands, of top quality flyers and delivering them all around our neighborhood is not a cheap "hobby." To make things worse for his pizzeria, some neighborhoods had strict restriction rules regarding flyers. We were back where we started.
Much harder than it looks
I felt like I failed my pizza friend Marco. I couldn't solve an SEO - Google ads puzzle for him. I didn't know how to ensure better social media exposure for his pizzeria. Marco didn't bother to hide his disappointment. You're asking the right questions to the wrong man. He nodded, but also had a question of his own. What do you think, how hard it could be to make a pizza such as this one? There was no need for me to answer. Anyone can learn to make a good pizza. You just need a good teacher. I can teach you.
That's it. I have to find an Internet marketer, from whom Marco will learn all there is to know. Yet, I should've known better. Those are supposed to be simple Internet marketing tasks. We can't all be top class Internet marketers and pizza artists, can we? I will advise Marco to first sign a Warrior, in order to become a pizza marketer. Anyone willing to share his/her Internet marketing knowledge for an outstanding pizza?