9x12

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Has anyone sold the bob Ross 9x12 postcard service to business owners? What would be a good basic pitch to get business owners interested in this? I want to cold call and close the entire deal over the phone.
#offline marketing #9x12
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    • First Amy, it might run into problems with the Trademark, pretty close to Monopoly, I wouldn't risk using it, but if it has been used without problem, then maybe.

      "use your design"... is it Copyrighted? Registered?

      Are you offering a licensing, or just a payment and the file without any other strings?

      I've had experience with these "game" type of promos, BUT, if there isn't a game factor, just ads, there are problems with getting them sold. The ads on the top are upside down.

      I have mild interest, and would be willing to discuss price, but first...has it been used (tested?).

      Thanks, GordonJ
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  • I would have thought this thread title would have gotten a better response.
    Where are all the 9x12ers that Bob Ross created?
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    • Well,

      the thread YOU responded to today, is not the same one which I responded too a few days ago. So, it doesn't make sense. Seems someone has combined the two, which is one reason I normally quote the post I'm responding to, due to moderation, editing and so on.

      The OP wasn't this one from back in June, but, I do want to respond to digichik and YOU, today.

      GordonJ

      PS. Bob Ross is great, has a tested and proven system, BUT, it doesn't suit everyone. I've personally spoken to 10 of his former students who no longer do it, and I'll tell you why in my response to digichik.

      I don't think his biz-op differs from most in the fact, most who buy the method, don't execute it, has been like that for 50 years in biz-op long before the Internet.

      The reason? Inside (often hidden) of every biz-op, is BUSINESS. And inside of a successful business is...

      work.

      And even back in the 60's, and before that, many biz-ops did not live up to the persuasive copy used to sell it, and a look at it in general, usually one will find quick and easy SOMEWHERE in the copy, and the catch is, what may be easy for me (like seeing people face to face) could be difficult for you.

      Also, another reason most biz-op doesn't work for so many is, the buyer wants to adjust the program. My advice to anyone buying any biz-op is

      follow directions. When you find a tested and proven way, method or system, like the Bob Ross programs, do what works. I think a lot of people got into trouble because they couldn't duplicate the few people who could sit at home and close the cards via email only. The best scripts, emails in the world won't work for everyone, so, as often as not, you'll find what you bring along.
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    • Groupon got to be a billion dollar company because "Most small business owners are cheap, and don't want to give more than 10% off of something"?

      Discounting is almost always a poor motivator for sales because it's been so overused. Everyone knows if they "miss out" today, there'll be another offer tomorrow... Better to find some other motivator, such as a bonus, not available elsewhere...
  • I can't argue the points made here about it being a real business and the need to be treated as one. Most people fail (at any business) when they don't treat it like a business. It's not hard to find plenty of talented home improvement contractors out there who run their businesses into the ground.

    There's also plenty of poorly skilled contractors out there who run great businesses and see great success because they know how to run a business.

    Most anyone in the 9x12 community knows that there's lots of highly successful 9x12'ers, but being that it's now been 5 or so years; most of them aren't in the "bragging" mode anymore; they just operate their business as normal and maybe show off their Xth card here and there, etc.

    There's lots of ways to fail at 9x12, mostly due to: giving prospects unrealistic expectations, not organizing a prospecting list well enough, not putting enough effort, not keeping things simple, not putting an actual sample in their hands, not asking for the sale, and a few other things.

    But the good thing is, it will work as promised if you just simply work it all how it's proven to work. It's a legit, real, business that caters to a much larger majority of businesses than other services can; and gives you the flexibility to either make it a doorway to your other services or as a stand alone business model.

    Plus it's refreshing to have something stable to sell in this era of forever-changing digital stuff that gets outdated a month after it's released.
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    • I've always admired the value you deliver the folks who invest in your stuff. It's a benchmark and a standard by which I measure the impact of my stuff; "are my people making money?" "Am I giving them everything I can to help them succeed?" So, I want to humbly thank you for that inspiration... To not deliver junk.

      That said, I think there's still a ton of room left for innovation in the 9x12 space... It's been a side fascination of mine since I walked down the streets of NY and sold a concept out of air with no sales materials, collateral etc.

      I think what I pitched these folks in the summer of 2015 will become that much more desirable - particularly to the little guys in smaller towns because when the next recession comes around a lot of 9x12 checks will dry up. More businesses will be competing for an ever shrinking share of wallet...

      So, I think that if you're at the forefront of preparing your cult like followers for the inevitable, and innovating accordingly, you guys will breeze through the next recession and probably make more money then, than now.

      Call me a debbie downer, but as a student of history I see that each of the last 5 Presidents entered office to a slumping economy and / or grave recession. I also see the same gibberish being spout out regarding the economy by the news media as they did in 2007.

      The next recession can find you making the most money you've ever made in your life (because your followers will rake it in). I can't wait to see how you play your hand.


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  • I've done this before. Its extremely easy to sell everything over the phone. I sold 10 spots in one day one time, all over the phone.
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    • Any chance you might be able share your script or how you made the calls??
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  • It's gonna be as easy or hard as you make it.

    Man, bob ross and all his products make it dead simple - but the mindset you've gotta have with it takes some tough skin.

    As in you've gotta have the mini drive to get it done - get out and make it happen. It's gonna be hard if you think it's gonna be hard. You know, picking up the phone and offering better bigger exposure to business owners at a fraction of the cost.

    But doing it in a way where they feel comfortable can take some finessing. Or you could just smile n dial for appointments and then meet up with the qualified ones.

    You know Dan kennedy direct mail style works well. He takes a lot from the old schoolers cause heck I'm sure he's a mini OG anyway.

    It's pretty easy, but it's not simple. Gotta be HOOUNRGY
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    9x12

    Has anyone sold the bob Ross 9x12 postcard service to business owners? What would be a good basic pitch to get business owners interested in this? I want to cold call and close the entire deal over the phone.