Which Direction Is The Best?
I'm starting to think more and more about building a business with local clients but am unsure about the best way to go about it. I've read a lot and there seems to be contradictory advice. Would you who have had success in this area please chime in?
Here are the options I've been hearing about:
1) Start off with an email to wean out those businesses who might want your services. This will save you a ton of time from walking from business to business. Having said that, businesses get emailed all the time and will tend to ignore your emails.
2) Start off with a free service that you give to them. This will build up a relationship and you can sell to them after you have built this relationship
VERSES
Go from business to business and when you do find a client charge them good money as this will make up for all the times you heard NO and didn't make a dime...
3) Sell them something that they understand. Most businesses find SEO and mobile websites difficult to understand so sell them advertising space on postcards as they understand this form of advertising.
These are just a few contradictory ideas that I see...
Can those of you who have successfully built up a local customer business chime in on what you think is the best way to proceed? If you had to do it all over again what approach was the best use of your time.
Thanks
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