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Don't trust anyone who is...

by marciayudkin
6 replies
[NOTE: I have been complaining enough about the no-value articles flooding the WF lately. Look for my posts through the end of the month to see an alternative approach.]

When I was a young adult, the saying was, "Don't trust anyone over 30." It was ironic, because several people idolized by young people were over 30 - such as Timothy Leary. Marcuse. R.D. Laing. (Look them up if you don't recognize the names.)

Too often I see echoes of this today with the attitude, "Don't trust anything that worked pre-Internet."

The thinking is that technology has advanced so far, and changed our lives so much, that anything that succeeded prior to all this change couldn't possibly still work.

Well, here are a few examples:

  • TV ads still change minds, influence people and get folks talking
  • Media coverage can still work wonders - talk to people who've been featured in the Wall St. Journal or on Good Morning America lately
  • Teaching classes still sets you up as an expert and brings clients who respect people vetted by a trusted third party (the sponsoring organization) and who want to work with someone who knows what they are talking about
  • Postcard marketing campaigns still work cost-effectively, especially when you're seeking long-term repeat customers for a low-cost service or one-time customers for a relatively costly service
I could cite other examples, but this is just to get the discussion going.

Any particularly noteworthy examples of this limited thinking that you've encountered?

Or do you think my argument is ridiculous or wrong? And if so, why?

Marcia Yudkin
#advice #bygone #marketing #trust #what works
  • Profile picture of the author Justin Lewis
    Originally Posted by marciayudkin View Post

    [NOTE: I have been complaining enough about the no-value articles flooding the WF lately. Look for my posts through the end of the month to see an alternative approach.]

    When I was a young adult, the saying was, "Don't trust anyone over 30." It was ironic, because several people idolized by young people were over 30 - such as Timothy Leary. Marcuse. R.D. Laing. (Look them up if you don't recognize the names.)

    Too often I see echoes of this today with the attitude, "Don't trust anything that worked pre-Internet."

    The thinking is that technology has advanced so far, and changed our lives so much, that anything that succeeded prior to all this change couldn't possibly still work.

    Well, here are a few examples:

    • TV ads still change minds, influence people and get folks talking
    • Media coverage can still work wonders - talk to people who've been featured in the Wall St. Journal or on Good Morning America lately
    • Teaching classes still sets you up as an expert and brings clients who respect people vetted by a trusted third party (the sponsoring organization) and who want to work with someone who knows what they are talking about
    • Postcard marketing campaigns still work cost-effectively, especially when you're seeking long-term repeat customers for a low-cost service or one-time customers for a relatively costly service
    I could cite other examples, but this is just to get the discussion going.

    Any particularly noteworthy examples of this limited thinking that you've encountered?

    Or do you think my argument is ridiculous or wrong? And if so, why?

    Marcia Yudkin
    I'm one of those guys that uses the internet to reach a mass audience (typically millions per month via Facebook alone) yet I still go to local meetings because the sales themselves can turn into long-term raving fans and in-person testimonials.
    Signature

    My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

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  • Profile picture of the author Oziboomer
    Originally Posted by marciayudkin View Post


    Any particularly noteworthy examples of this limited thinking that you've encountered?

    Or do you think my argument is ridiculous or wrong? And if so, why?

    Marcia Yudkin
    Thanks Marcia for your post.

    One thing I've always done and I encourage all my staff to do is to get the door for someone whether they are leaving or arriving.

    The simple act of providing some basic good service and saying "thank you" to your clients goes a long way to keeping and growing our business.

    The positive comments we get from customers who go out of their way to say they like old fashioned service and why doesn't anyone provide it anymore is enough to keep us motivated to continue to show simple courtesy.

    There has been times when we could see the way some of these basic things have been lost and it is usually when you open the door for a young couple and the guy barges through first or you open the door for a younger female and they look at you funny and state something like "I can get that myself".

    The simple things that always built reputations continue to work post internet.

    My biggest gripe is with people (customers) who order product online and expect that within 5 minutes of having processed their payment they are jumping up and down expecting immediate fulfilment as if there are just a team of minions waiting around just for their order to instantly spring into action.

    We do go out of our way to meet customer's demands but the "instant" expectations created by email, SMS, push notifications etc is breeding a group who have no patience and seem to always be stressing.

    Best regards,

    Ozi
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  • Profile picture of the author marciayudkin
    The simple act of providing some basic good service and saying "thank you" to your clients goes a long way to keeping and growing our business.
    Good example. Years ago I featured a financial services practice that got tons of appreciation from clients from small touches like serving good coffee to clients at the beginning of an appointment.

    Little real-world things can have a big impact.

    Marcia Yudkin
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    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author Robscom
    I'm biased, but I see a lot of people ignoring the value of a sign for their business.

    They want to run ads on Google, Bing, and print, plus everywhere else, but they don't invest in an effective sign for their business.

    A sign in a decent traffic spot will be seen by hundreds or thousands of people every day. Local people.
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    "Do. Or do not. There is no 'try.'" -- Yoda
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  • Profile picture of the author HCDdaking
    Thanks for your post.You touched a unique path to make a good advice for us.By the way I interest about your ironic quote. \
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  • Profile picture of the author onehalf
    Good thing you talked about this topic. There are traditional things, systems or means of marketing that are still effective up to this day.
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    outsource business solutions
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