Hey y'all...glad to be on board. As the online world relies on content and Value Propositions to differentiate themselves in an increasingly crowded marketplace, has the offline world lost the importance of an old school USP to gain market share and why don't more companies use them?. They still work like gangbusters and have for 50+years-just ask Jay Abraham or Dan Kennedy. Heck...every business website"About Us" page should be/have one...and why do 95% of them suck so badly?
Are Offline Business USP's Really Dead?
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Hey y'all...glad to be on board.
As the online world relies on content and Value Propositions to differentiate themselves in an increasingly crowded marketplace, has the offline world lost the importance of an old school USP to gain market share and why don't more companies use them?. They still work like gangbusters and have for 50+years-just ask Jay Abraham or Dan Kennedy. Heck...every business website"About Us" page should be/have one...and why do 95% of them suck so badly?
Curious and confused. Thoughts?
Jack.
As the online world relies on content and Value Propositions to differentiate themselves in an increasingly crowded marketplace, has the offline world lost the importance of an old school USP to gain market share and why don't more companies use them?. They still work like gangbusters and have for 50+years-just ask Jay Abraham or Dan Kennedy. Heck...every business website"About Us" page should be/have one...and why do 95% of them suck so badly?
Curious and confused. Thoughts?
Jack.
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