Got my 1st local Client (who spends 100K/per year on Yellow pages) but need I your opinion

Now THIS is right up my ally. get a map of their preferred area. Have them point out where there is no cable service. get the zip codes for said areas. Mailers work great. Targeting said zip codes with facebook works very well. saturate said areas with yard signs.

A better draw into outlaying areas is actually sat internet. a simple sign "Got internet? call today <insert trackable number> They can do all the upselling ( TV home security etc ) once they are on the phone.

ENSURE they are listed on the Dish official page under "Find a Retailer" ( dish .com scroll to the bottom, 4th column to the right "Dish Resources" click on "Find a retailer" ) and see if they are there. If they are NOT... get on them to get there.

I personally don't sell dish.. BUT find out if they have a national sales program as well. The programs I run - DirecTv Excede and Hughesnet have tools, resources and site code to make this stuff happen. ( these things are dependent on quarterly sales - the moer you sell the more they have to offer )

Depending on how long they have been in business... Satellite anything is generally a 2 year contract. 2 years and 1 month to be more exact. Get their records and start calling customers that would be at the 4 year mark. There will be those that still have dish - the call can be used to upsell the product offerings ( again I don't know much about dish, but I can call onto a customers account and get a freebie added usually - free hbo showtime for 3 months and will do that and call back the customer in a quick follow up. we appreciate your business, we got you 3 months of this and that, you will have to cancel, we will call to remind you - By doing this you are inserting a follow up ( the 3 month need to cancel call ) - they are the good guy now and got them free stuff another opportunity to upsell the security options )

Then there are those that switched to Directv 2 years ago. Are they happy... here is the new customer offerings we have right now blah blah blah

The MOST important piece of information that needs to be gathered with all of these calls. WHEN WILL THE CURRENT CONTRACT be up. ( they should know this for sales they made ) this information dictates when a follow up should take place

I use a lot of newspaper ads. Again I sell directv I can say things like "Cable gone out on you lately? DirectV has 99% uptime." after a decent rain most cable systems go down ( unless you are in a fibre community ) Newspaper ads are very targeted to the older aged demographic. dish will do well. If they are selling Hughes net Sat Internet this does well with Newspaper ads. Exede... don't bother LOL Just does not have the name recognition in the older age demographic.

Here is the kicker with all of this. As much as this guy is spending big cash on advertising... he really is NOT its more than likely CO-OP cash. find out what their co-op offers. When you get into this they all have a program that sends 100 mailers to prospects around an area they made a sale. Not overly effective in actually getting a sale, but is effective as a branding tool. Puts your installer clients name out there very cost effectively ( its basically free its Co-op cash not theirs )

They can usually get yard signs with co-op cash... they suck. they are better at branding "Dish" and not so focused on selling YOUR service or putting out your name.

Truck signage. I find this to be super important. I will bet on their trucks right now you will find their company name a phone number and that they offer dish. There needs to be more. I change the decaling every 3 months to reflect the current specials offered. Directv is starting at $19.99 Hughesnet and exede is whatever the special is and "Internet ANYWHERE"

I have a customized set of trucks for shows. I set these up in grocery store parking lots ( getting permission of course ) on weekends and attend all of the fairs and such in my target markets, as well as homebuilder and garden trade shows ( the fees for this the co-op pays for ) every penny I have invested in these trucks is well worth the expense. - they each have the rv dish on top and 1 large tv and 3 smaller ones - the largest tv has a full on surround sound setup etc.

I honestly could go on and on with this stuff. but to get started - geo targeted facebook ads and yard signs would be where I would start.

Hope that Helps!

Get quick results so that you prove your worth.

The easiest way to do this is to find out if
they cross-sell Dish to security or security to dish..

Find out if it's working and which is working the best.

Then grab the contact details of customers,
upload them into Facebook and create a look a like campaign.

The campaign is to sell what they haven't bought yet.

The other campaigns is to find customers who haven't bought anything yet
by using the look-a like audience based on each group...dish, security and
automation.

Facebook will figure out the age group, the buying patterns, what they click on,
and other behaviors that indicate they will most likely buy.

Best, Ewen

Seo will provide long term traffic and you can keep your client subscribe each month

Have you found out what their competitors are doing? That would be interesting to find out as well.