The Stained Shirt Or Cleavage Trick - Simple Yet Effective
Try this:
Start with your name tag.
I was at this networking event last night and, as per usual, I made my name tag a clever open loop question (I like testing variants).
Now, I sell copywriting and strategy shit so...
Things I've tried include:
"Ask me why your name tag sucks?"
"Exformation?"
"Question Creator?"
"Myth Maker?"
"What is your myth?"
"Your Boredom Assassin?"
"What's Your Big Fish?"
"Info-Embellishment?"
Now, just doing that alone has been tremendous at getting conversations starting without me having to move an inch and without me having to approach anybody.
They all come to me, which is great.
They all ask me something related to whatever I reference on my name tag.
Again, great.
And since I've mapped out my conversation flow, I've been making some fairly good connections, building rapport, etc.
Good stuff, right?
The thing is you gotta stand out....and you gotta make it sorta effortless.
Shit, just adding a question mark was a useful pattern interrupt.
I've referred to this in the past as the "Stained shirt" or "Cleavage" concept.
What do I mean by that?
Well, imagine you're at an event and you're dressed wearing ALL white.
Everything from your head to your toe.
Then imagine, as you take a sip of red wine, just a drop lands right smack dab on your shirt.
Boom...just like that, nothing else but that stain gets noticed.
You're aware of it.
The person you're talking to can't help but notice it.
Nothing else gets the focus.
It can't be helped.
Same thing with cleavage, right (girls always talkin' about "my eyes are up here.")?
Alright, so learning how to hijack attention and getting noticed using clever yet subtle techniques is a great way to go in under the radar, get through the line of defense and walk those folks into your world.
This trick works anywhere and everywhere and I think it's one of the more useful little skills you can learn to develop ESPECIALLY if you hate approaching others.
NO MATTER WHAT YOU SELL THIS WORKS
Now, extroverted sales folks generally do well on their feet anyways, so this is nothing more than a little added bling bling.
Makes it so folks approach you, which is always nicer, right?
You simply have to come up with something clever to get folks to engage with you.
I probably wouldn't say something like "Ask me what I sell?" or "Want to buy a [whatever you're peddling]?"
I dunno...
That's too easy, imo.
Well, maybe that works, but I'd really sit and think a bit more about a question that people would really find engaging and is a good lead in based on what you're selling.
Anyways....
Was that useful or does this not belong here?
Thank you for your feedback.
Regards,
Los
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Cheers, Laurence.
Writer/Editor/Proofreader.
People say nothing is impossible, but I do nothing every day.
What I do for a living
People say nothing is impossible, but I do nothing every day.
What I do for a living
Simple "pay what you want" life coaching services online.
Get out of your own way in business. It's personal. Click Here
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What if they're not stars? What if they are holes poked in the top of a container so we can breath?
Cheers,
Ron
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