I am the store manager of a struggling mattress store. We offer quality products, name brand (Serta, Simmons Beautyrest, Sterns and Foster, Tempurpedic) all new, and 10 year warranties on everything, and the products are the same if not less expensive then big box stores(Sears, Rooms to Go etc.). We are just a small business trying to make it.
The other locations(3 others) are pretty successful but this store (Which is next to a publix in a very populated area) just doesn't seem to get any traction.(It has only been open for 6 months, but they were hoping for more than 4 or 5 people in the store total each week by now) We do facebook ads regularly, and have recently added signs at all the Publix entrances along with big signs on the windows.(And a Chalk Sign right outside on the sidewalk with balloons attached) We have an up-to-date website, and even started going around to businesses to pass out discount cards to local business owners. But the owner is relying on me to turn the store around(I have been here for just over 1 month), and I just don't know what else to do. I suggested a mattress costume and I could go outside and wear it, till people came in but that could be a bad idea as well, I just don't really know what else to try. They have given me some money to spend on the store(Ideally less than $200)
My ability to sell the mattresses is decent(I have done sales for several years, though in the past I would see lots of people during the day), because they are all quality products and I can feel good about them, especially since the prices are truly fair, but I just can't seem to get people in the door.
Do any of y'all have any ideas. I have always relied on WF in the past, and have usually gotten some great advice with other things.
Thanks for anything you can think of. No idea will be discouraged!
P.S. The Store is locked in a 3 year lease so we can't just lock it up and try another location.