After all, in this day and age direct mail is dead, right?
Ha ha ha!
I was sure this was the general consensus, especially for a new business when budgets were tight. I thought that direct mail was expensive and basically unnecessary with all the other free tools at my disposal.
The thing that made me change my mind in a complete 360 was when I received a letter from Google!! It welcomed me to Google Biz and gave me a window sticker to let my clients know where they can find me online.
This bought it back for me that the personal, individual touch is still very much a proven sales technique and most importantly, if Google are doing it then why isn't everyone?
I've since done a lot more investigation and I'm putting steps into place to launch a direct mail campaign to make people in my area aware of my services and to increase my profile.
I am hoping that I'll have success with a tangible piece of marketing collateral personally addressed to someone which addresses their specific needs.
It takes time to build up an online profile and I I feel that relying on online marketing and social media alone has diluted my marketing and I need to invest the extra cost for stronger results.
What are your thoughts and experiences? Do you think that direct mail has any weight these days, and is the ROI so much better than online marketing alone?
As you all know by now I'm a complete beginner to this and figuring it out as I go, so your thoughts, knowledge and experience are all so well received!