To me though, I find those who are offering tutorials, online courses, marketing guidance etc have positioned themselves as real authorities in the industry. While they may or may not have an in depth knowledge of whatever it is they're trying to teach - they've (generally) got me fooled!
My question to the more experienced marketers among you is how have you positioned yourselves to become an authority?
People don't always have relevant qualifications yet people still seem to be flocking to them in droves because - well, because of what?
Qualifications clearly aren't everything so I can only put it down to clever marketing.
Would be interested to hear your strategies?