I don't have a whole lot of education in marketing but I was trying to think of a few ways that I could get in front of the people that I need to and also how I could do a better job of getting our product and logo in front of the right people to increase awareness of what we're doing. Here are some ideas that I came up with:
1. A direct mail campaign that includes a brochure about our company and what we do. We would send it to the offices of the folks we are trying to contact and maybe follow up by phone a few days later to try requesting a demo and getting a sale.
2. Sponsoring a conference - this would take up the majority of the budget but give us a chance to appear in front of a lot of people in our industry at the same time and really look like an authority in our niche.
3. Students engage with our product so one avenue could be to go into public schools like high schools and middle schools and raise awareness about the project from the people that are actually going to be using it. We could also be posting signs around schools, doing talks at schools and providing school staff with materials that they can give to students.
4. Business Cards - We could drop them around in various places, pass them out at events and use that method to generate more buzz about what we're doing.
We're just looking for some methods to complement the effort that we're putting into direct sales right now - do you guys think that these ideas are good and what else would you recommend as and offline marketing method that can get some results for us? If I'm not thinking about the problem correctly in this moment, how could I change my thinking to reach a solution on my own?
Thanks for your help