So I make sure to do something very simple that anyone can do, but that most of my competitors just aren't doing. I live in Worcester, Near Boston, so I have so much opportunity that I don't worry about sharing this strategy.
I send them a how to guide. I literally print it out, staple it together, put it in a manilla envelope, and send them a guide on how to advertise their business online for the best amount of exposure and the best amount of traffic.
It's 4 to 6 pages depending on the market. It speaks in their language, or how most business people are trained, and that's ladder thinking. With one rung after another to climb up (and even put an image of a ladder with the 6 steps I teach them in the report) Targeted Market, Ads, Traffic, Bait, Follow Up, Profit.
They get a paragraph to two paragraphs and an action to take for each of these things, and an image every page and a half with results that I or a friend of mine has gotten in the industry I'm sending to.
I have a cover made up for each industry with Fiverr, I give them the facebook statistics, the failure rate for average people that try, so that it looks professional.
I also run facebook ads that are industry need specific since specific industries occasionally run low (thus restaurants, cafes, and clubs are looking for consistent flow of customers so I target service based providers and my ads are directed to people that want customers coming in the door; Chiropractors, Dentists and Spas are looking for Clients; Gyms, fitness centers, and health clubs are looking for members) They generate lots of information getters, and usually a client per 750 dollars (I'm getting clients in the follow up as well, so that number is much lower in aggregate), and each client is immediately worth 1,600 dollars, which means they're worth 19,200 a year.
I sell them the bare minimum then deliver them the maximum. So The Fitness Grind, minimum length of customer is 6 months, cost is 150 a month (Crossfit business) so 900, which means if I get them 3 members in a month, it would make my service worth it in the long run. They agreed. And anything over 3 would be real good profit over that period. Yeah. So our goal will be to get a minimum of 3 new members a month or your next month free. Okay. First month 36 new members. Second month 44. This month we're at 18 already. And we're gearing up for our christmas and new year special. And because they're new funnels to create and we want to do a blitz with video recording and everything (I'm charging 5K for service and 2,500 for those months for the amount of work of launching two holiday campaigns).
Big lesson, always, always get them to agree to the bare minimum, because it makes it so much easier to over deliver.
This is a great business to be in and a great service for businesses. Very profitable and hugely growable.