Offline marketing in order to help your online business

6 replies
For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing.

But that doesnt mean there arent still plenty of offline marketing techniques that can help build and support your firms brand. In fact, truly effective marketing strategies tend to take advantage of both online and offline initiatives to create a well-rounded, multi-faceted approach.

Offline marketing strategies that support an online brand.

When done together as part of a complete marketing strategy, offline and online marketing techniques can even support and amplify the other efforts. So, lets take a look at seven of the most effective offline marketing strategies and how to integrate them into your current marketing strategy.

1) Networking

Face-to-face connections are still a valuable form of networking and can help drive traffic to your website when your new connections are inspired to learn more about you and your firm.

Being able to put a face to the name can help create a deeper sense of brand loyalty among your buyers, so don't discount the importance of a good, old fashioned handshake. Make your own opportunities for in-person networking by joining local chapters of associations or organizations where your target audience is likely to be found. Over time, this networking can be augmented with attendance at national conferences for those same associations/organizations.

2) Speaking Engagements

In-person speaking engagements are a tremendous marketing opportunity for a number of reasons. First and foremost, a speaking engagement puts you in front of a highly targeted and interested audience that is already primed and ready to pay attention to what you have to say.

Speaking engagements are also a great way to build credibility and establish thought leadership within your firm. According to our surveyed Visible Experts, speaking engagements are the second most popular way that Visible Experts obtain leads.
However, finding and securing speaking engagement opportunities may be a challenge if you are just starting out in your journey to thought leadership. Try starting small with local associations and dont be afraid to say yes to unpaid opportunities. Chances are, even your earliest experiences will pay off in the long run.

3) Print Publications

While you wont give you the same SEO benefits as an online link back to your website, print publications still have a valuable place in offline marketing. Obtaining relevant placements in industry magazines and journals will help increase your brand visibility and showcase your expertise. Include print opportunities as part of your blogger outreach strategy and keep an eye out for opportunities to appear in both an online and print version of a publication.

However, dont seek out print publications just for the sake of it. Just as with your online publications, you need to be selective. Make sure the publications you choose are relevant to your target audience and a reputable source of information.

4) Direct Mail

Even though direct mailers are more costly than online marketing, they can still be an effective lead generating tool. Some members of your target audience may appreciate receiving direct mail because it seems more personalized.

And the practice of sending direct mail for marketing purposes is far from extinct. In fact, some members of your target audience may actually prefer direct mail communication to any other method of online communication.

5) Cold Calls

Similarly, cold calls have that personal touch that often resonates with interested buyers. Phone calls are more personal than emails and demand an instant response which can be both good and bad.

Just make sure you have a concrete reasons for why you are reaching out and be mindful of your phone call recipients time. Cold calls are also a great way to reach out to potential marketing partners about a collaboration opportunity, like hosting a webinar or producing content together.

6) Print Advertising

Along the same lines as publishing an article in a print publication, running print advertisements is another method for getting in front of more potential customers.

However, it is significantly more difficult to track the return on investment for print advertising than it is for online ads and they can often be more expensive to run, so consider your options carefully.

Print advertisements are best positioned in highly targeted publications where you can guarantee members of your target audience will see your ad. If possible, include a URL or a QR code in the print advertisement to send visitors to the landing page, which will help you track these campaigns better.

7) Associations and Trade Shows

Consider attending trade shows where you can network with other industry leaders and prospective buyers. Trade shows can provide a great opportunity to put the most effective offline marketing strategies in practice. In addition to in-person networking, you can also pass out print materials and perhaps even get the opportunity to be a featured speaker.

Luckily, theres no need to choose between offline and online marketing strategies. Offline marketing strategies dont need to take the place of online marketing strategies or vice versa.

Instead, offline techniques can be used to supplement online marketing efforts to make your firm as marketing strategy as a whole more robust. The combination of both approaches can bring your marketing full circle by increasing your firms visibility and bringing more attention to your online brand.
#business #marketing #offline #online #order
  • Profile picture of the author tryinhere
    you look like the same person who posted the copy n paste rubbish to the top of the forum, same copy n paste errors.

    have you people not got your own blog you can post this dribble into instead of using a forum as a blog, this place really has gone to the dogs.
    | > Choosing to go off the grid for a while to focus on family, work and life in general. Have a great 2020 < |
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  • Profile picture of the author nomel
    Offline marketing is very difficult to measure. It is time-consuming to tell others to notice their advertisement. Make your business card creative. Make big billboards, big ads attract more than the usual size. Make some discounts or promo to your business. It will also help you to encourage more consumers. Advertise your promo, incentives or discount for your consumers to be aware
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  • Profile picture of the author xx 8c
    I think he is just trying to give us some information. It is a good option but not really that relevant if your products are only seen and accessed through the web. I think offline marketing is best for products and services that are easily available even offline as well.
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  • Profile picture of the author MerinaMark
    Online marketing more difficult then offline marketing. There are so many options to generate lead in offline marketing. You signs services to promote your products and brand. Use business banners, attractive signs to grape customers. Build relationship with your customer by serving them as their desire. DO industry analysis that whats going on in industry and what competitor doing in industry to catch customers. Keep an eye!
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  • Profile picture of the author nomel
    Business cards will help you. It may be just a piece of paper but it contains the details about your business. With that customers will easily contact you. You should be a good speaker. By that, you can persuade people to become your customer.
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  • Profile picture of the author Claude Whitacre
    Promoting your online business offline is silly.

    Your online business is nationwide....maybe worldwide.

    Your offline marketing is far more expensive, and more local.

    If you have an online business, it's far more effective to keep all your marketing online. But promoting an offline business online makes sense.

    My thought is that the OP hasn't had any experience promoting an online business with offline methods. Why would you ever send a prospect online, after paying money to get them to raise their hand?

    If they respond to direct mail, sell the with direct mail. Never use one advertising media, to switch media for no reason. The exception is an infomercial to get the phone to ring, or direct mail to sell something locally in a brick and mortar store.

    Can you imagine advertising by direct mail, to get them to watch an infomercial, that leads then to an advertisement in a magazine? Never advertising in one media, to another media, unless it's your only option....Like online advertising to draw them into a store, or to the phone.

    In other words, never go from a more effective, more personal marketing media, to a less effective, less personal media.

    It's far cheaper to build an online audience, that buys online, than to build a direct mail audience to get them online...and then sell them.
    One Call Closing book

    What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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