I'm helping my nephew develop his business as a web designer for local businesses. Its going well - he's getting clients, but he's also encountering businesses that believe (mistakenly perhaps) that their business doesn't need its own website since it already has a web presence on Google places, yelp, etc.
Part of a good marketer's job is to help the potential prospect by educating them. What would you say to a local business to help them understand why a website of their own is still important to have even if they are on these different platforms?
Or, then again, is it? Maybe you disagree that there is a need for a website if a business is getting exposure on Yelp, Google places, etc. I'd really appreciate perspectives on this. I've suggested several responses to my nephew on how a business would still benefit from having its own website, but I know there are many marketing minds far greater than my own here, so other perspectives, for or against, would be appreciated. Thanks for your thoughts and input!