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How Do Yu Charge For Lead Gen Sites

by localbusinessguy
2 replies
HI Guys

So I have a website that is ranking #1 and getting traffic and calls for clients, whats the best way to charge?

Obviously some of the calls will not turn into sales so how do you justify charging per lead rather than per sale?

I know the client can pay a flay fee but to start of with don't most pay per lead?
#charge #gen #lead #sites
  • Profile picture of the author James Foster
    Turning them into clients isn't your business, you're in lead gen not closing. Let your customer worry about that.

    Think of it this way, if they closed 1 in 10 of your leads, how much would that be worth to them? That will help you figure out how much to charge.
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  • Profile picture of the author MikeFriedman
    Originally Posted by localbusinessguy View Post

    HI Guys

    So I have a website that is ranking #1 and getting traffic and calls for clients, whats the best way to charge?

    Obviously some of the calls will not turn into sales so how do you justify charging per lead rather than per sale?

    I know the client can pay a flay fee but to start of with don't most pay per lead?
    Depending on what type of business this is, the client is likely used to paying per lead rather than per sale. That is the way many industries work.

    Of course, if they find that your leads are unqualified and they are not making many sales from them, they will likely stop purchasing leads from you pretty quickly.
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