our company sells about 5000 shower heads monthly, 5 USD each, through DIY stores similar to Home Depot.
And I got the idea to use the shower heads like foot in the door for the first time customers, so the question is how can I upsell them or make them to come back again and again.
Our company sells everything for bathrooms, from 5 USD shower heads to 400 USD shower cabins and 1000 USD infrared saunas.
The most simple idea would be to put in every shower head package some flyer about shower cabins, or take them to our website for some free ebook, but I am not sure yet what should be the ebook about and what should be the newsletter about after I get their email addresses.
Or do you have some better idea how to get much more lifetime value from these customers?
I think the company and the stores are leaving a lot of money on the table if the customers buy only one shower head and never come back.
The best point is, these are not 5000 newsletter subscribers who will never buy anything, these are already 5000 new buyers every month.