Will EDDM work for Junk Removal Business?

by pixelbite 26 replies
I have a client that currently advertises on Google Adwords, FB ads, CL and he does get leads but its not keeping him as busy as he would like.. I have zero experience in direct mail marketing, do you think this would be a good way to bring him new clients?

Any marketing advice would be awesome!
#offline marketing #business #eddm #junk #removal #work
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  • Profile picture of the author ewenmack
    EDDM is just another means of delivering a message,
    as is Yellow Pages, tv, radio, billboards, Craigslist, Google and on and on.

    So with that in mind, coming up with a better message is
    going to help your client.

    Best,
    Ewen
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  • Profile picture of the author Sean DeSilva
    It'll likely get conversions but the question is whether you can make it pay back the costs.
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  • Profile picture of the author animal44
    Originally Posted by pixelbite View Post

    I have a client that currently advertises on Google Adwords, FB ads, CL and he does get leads but its not keeping him as busy as he would like.. I have zero experience in direct mail marketing, do you think this would be a good way to bring him new clients?

    Any marketing advice would be awesome!
    For a business like junk removal, leaflets might be a better option. Who goes onto Facebook or Google to search for junk removal? A leaflet might just trigger action from the housewife who knows she should be decluttering her garage/loft/basement but puts it off for 101 reasons...
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    • Profile picture of the author davidreese
      I did. Google to be exact.
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      David Alger
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      Street Marketing San Francisco Bay
      We Get the Word Out

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  • Profile picture of the author ewenmack
    Here's a proven to work flyer that I should be charging you for...



    Best,
    Ewen
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  • Profile picture of the author umc
    I wonder if they could network with people that are already in people's homes, like house cleaning companies, carpet cleaners, etc., as a jv partner.
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    • Profile picture of the author DABK
      Good idea.

      Real estate appraisers get to go in right before the old homeowner is about to move out... when they have a lot of stuff they don't know what to do with but know it must not be in the house when the new owner moves in.



      Originally Posted by umc View Post

      I wonder if they could network with people that are already in people's homes, like house cleaning companies, carpet cleaners, etc., as a jv partner.
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  • Profile picture of the author Ron Lafuddy
    Originally Posted by pixelbite View Post

    I have a client that currently advertises on Google Adwords, FB ads, CL and he does get leads but its not keeping him as busy as he would like.. I have zero experience in direct mail marketing, do you think this would be a good way to bring him new clients?
    Anything can work...IF you are the ONLY ONE they have information for.

    Think about that.

    If yours is the only flyer, brochure or businesscard that a prospect receives for a product or service, than you ARE the one they associate with that product or service, by default.

    I have an acquaintance who goes door to door, offering to buy valuables and remove old cars and junk.

    Kind of like a traveling pawn shop.

    He has NO competition. No one else in his town, is doing what he does. He is going to the customer, not waiting for the customer to come to him.

    He gets lots of referrals from his prospects, for friends and relatives who have basements, garages, attics, storage units filled with clutter.

    He is making a fortune.

    Yeah I know, engaging another human being in a meaningful conversation is just so...old skewwwl.

    So is breathing.

    Get over it!

    Ron
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    • Profile picture of the author BigFrank
      Banned
      Originally Posted by Ron Lafuddy View Post

      Kind of like a traveling pawn shop.
      They're called 'pickers' and it's a huge business. There was even a TV show about 2 guys that did it. It was a very cool show.

      Frank
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    • Profile picture of the author eccj
      Originally Posted by Ron Lafuddy View Post

      Anything can work...IF you are the ONLY ONE they have information for.

      Think about that.

      If yours is the only flyer, brochure or businesscard that a prospect receives for a product or service, than you ARE the one they associate with that product or service, by default.

      I have an acquaintance who goes door to door, offering to buy valuables and remove old cars and junk.

      Kind of like a traveling pawn shop.

      He has NO competition. No one else in his town, is doing what he does. He is going to the customer, not waiting for the customer to come to him.

      He gets lots of referrals from his prospects, for friends and relatives who have basements, garages, attics, storage units filled with clutter.

      He is making a fortune.

      Yeah I know, engaging another human being in a meaningful conversation is just so...old skewwwl.

      So is breathing.

      Get over it!

      Ron
      How does he sell the stuff?

      On the show they have their own store.
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  • Profile picture of the author yukon
    House/apartment rental clean outs is steady work.

    Target landlords.
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  • Profile picture of the author ewenmack
    0800GOTJUNK 6X increased their business when they went from
    trying to haul all junk to offering to haul broken TVs for $20.

    Once they had it on the truck they asked if they had more junk they wanted hauling
    and in most cases it was yes.

    So they set up an easy thing to say yes to then the next step, all junk,
    was easy to say yes to while they were on site.

    It's all about creating an easy way to say yes to.

    Best,
    Ewen
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    • Profile picture of the author savidge4
      Originally Posted by ewenmack View Post

      0800GOTJUNK 6X increased their business when they went from
      trying to haul all junk to offering to haul broken TVs for $20.
      I could see this idea being HUGE.. I know where I live it is not legal to dump TV'S and EVERYONE has at least on in their garage. If the Junk Guy can find a way to dispose of them... People WOULD pay to have them removed!
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    • Profile picture of the author pixelbite
      Originally Posted by ewenmack View Post

      0800GOTJUNK 6X increased their business when they went from
      trying to haul all junk to offering to haul broken TVs for $20.

      Once they had it on the truck they asked if they had more junk they wanted hauling
      and in most cases it was yes.

      So they set up an easy thing to say yes to then the next step, all junk,
      was easy to say yes to while they were on site.

      It's all about creating an easy way to say yes to.

      Best,
      Ewen
      Wow! This is absolutely golden!
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  • Profile picture of the author umc
    Ewen, you are killing it with some of these posts. Thanks for sharing! Love the mindset behind the Got Junk tv spectacular, which is what I'm choosing to call it.
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  • Profile picture of the author colorado1850
    One other possible opportunity is the local Facebook Buy/Sell/Trade/ Groups.

    I only mention this because I see people asking about junk haulers on a regular basis.

    Not sure how popular the Groups are in your area, but there are at least three in my small town of 100,000 and the groups range in size from 7,000 - 11,000 members. (It blows my mind that 10+ percent of my town population participate in those groups!)

    Anyway, would be quick and easy to take some copy out of @Ewen's flyer as a quick post in the local groups every few days.

    Great stuff posted in this thread - thanks for sharing !
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