One of my friends is a graphic designer and he wants to know the best way to market his services. He can do the whole thing: logos, print, web, video, etc.
He wants to know how to advertise his services with the cheapest medium possible because he is just starting and has minimal capital.
Would ads on Craigslist, or similar sites, be good to find the first few clients? And should the ads focus on one angle in particular (i.e: write copy about logos only OR include every service he can do in the copy)?
And, what about classified newspaper ads? I heard it's quite cheap, but I'm not sure.
Thanks in advance!