Promotional Pens

by DavidFeldman 34 replies
Not sure if I should post here in the DropShipping forum, but my idea is to send via snail mail a pen with my company name and URL to each person who buys a hosting account with me.

I just got a free pen with a pair of shoes I bought and it seems like a cute idea that might be worth trying.

So does anyone have any thoughts, like do you agree with me?

And if so, anyone know where I can purchase such a service online, where I can send them addresses and they will ship a pen to each and charge me for each?

Thanks!
#offline marketing #pens #promotional
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  • Originally Posted by DavidFeldman View Post

    Not sure if I should post here in the DropShipping forum, but my idea is to send via snail mail a pen with my company name and URL to each person who buys a hosting account with me.

    I just got a free pen with a pair of shoes I bought and it seems like a cute idea that might be worth trying.

    So does anyone have any thoughts, like do you agree with me?

    And if so, anyone know where I can purchase such a service online, where I can send them addresses and they will ship a pen to each and charge me for each?

    Thanks!
    There are thousands of pen imprinters on Google. But I think you would be better off spending your money on real marketing.

    A show of hands, has anyone ever bought from someone because they were given a promotional pen?

    On the other hand, I buy them by the gross, because I like the feel of them, and they are good pans. I also let people have them. But I never think of it as marketing, just me being a nice guy.
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    • Profile picture of the author yukon
      Originally Posted by Claude Whitacre View Post

      A show of hands, has anyone ever bought from someone because they were given a promotional pen?


      I've bought multiple times from an appliance parts warehouse via a fridge magnet (business name/web site address). Granted I would buy anyways but the advertising on the side of the fridge is very convenient, more convenient than trying to find a bookmarked webpage for a seller.
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      • Profile picture of the author Ron Lafuddy
        Originally Posted by yukon View Post

        I've bought multiple times from an appliance parts warehouse via a fridge magnet (business name/web site address). Granted I would buy anyways but the advertising on the side of the fridge is very convenient, more convenient than trying to find a bookmarked webpage for a seller.
        I have my furnace guy's magnet on the furnace and on the fridge. He gets a call from me every year because his number is handy. Besides keeping my furnace going, he also replaced my hot water tank a couple of years ago.

        He's made a fair amount of money off of me, directly because of the magnet. But, like most in his field, he does no tracking, so he has no clue about it.

        And, like most, he stopped handing out the magnets after a short time, cause he didn't want to bother with it.

        Double facepalm
        Ron
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    • Profile picture of the author Ron Lafuddy
      Originally Posted by Claude Whitacre View Post

      There are thousands of pen imprinters on Google. But I think you would be better off spending your money on real marketing.

      A show of hands, has anyone ever bought from someone because they were given a promotional pen?

      On the other hand, I buy them by the gross, because I like the feel of them, and they are good pans. I also let people have them. But I never think of it as marketing, just me being a nice guy.
      I went to a business expo put on by the chamber of commerce. It cost a few hundred dollars, for a business to have a table there. I was quite surprised at how many businesses were offering a pen as their marketing promotion.

      I'm sure they were limiting them to one per person.

      Ron
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    • Profile picture of the author BigFrank
      Banned
      Originally Posted by Claude Whitacre View Post

      A show of hands, has anyone ever bought from someone because they were given a promotional pen?
      Be honest. You have no love for pens because you can't even write your own name.

      Enjoy your crayons!

      Frank
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  • Profile picture of the author yukon
    Originally Posted by DavidFeldman View Post

    Not sure if I should post here in the DropShipping forum, but my idea is to send via snail mail a pen with my company name and URL to each person who buys a hosting account with me.

    I just got a free pen with a pair of shoes I bought and it seems like a cute idea that might be worth trying.

    So does anyone have any thoughts, like do you agree with me?

    And if so, anyone know where I can purchase such a service online, where I can send them addresses and they will ship a pen to each and charge me for each?

    Thanks!


    The difference is you paid for the pen and the pen to be shipped to you.

    The shoe seller added the entire cost in with the shoes you bought, even If that's only one or two dollars. You still paid for the promotion expense while your own traffic won't pay for the pen or shipping the pen.

    What you need to figure out is how you can get your traffic to pay for a pen + shipping while they think they're getting something for free.
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  • Profile picture of the author DABK
    The trick with promotional items is the same as with any other kind of marketing: know your target audience
    know your goals,
    etc.

    If I'm looking for shoes and get a promotional item from a shoe seller the day I've decided to buy shoes (but before I buy), I might consider them, depending on a bunch of variables.

    If I get a gift for buying something, I'm going to feel better about the purchase (less likely to return/get a refund, maybe I'll even recommend them, just because of the gift).

    Etc.

    So, before you give away anything, what is it you want the gift to accomplish?

    I mean, pens are cheap, individually, but give away a few hundred and you're talking real money.

    People think that pens are best suited because they can cost next to nothing and are used a lot. But you cannot put all that much info on a pen.

    Since you're selling hosting, if you're going to go with promo stuff, you can send something right after they buy, with a nice thank you note... And one 2 months before it's time to renew, along with a note reminding them how much they enjoyed being with your hosting company, then another one a couple of weeks before their hosting expired, with another great note.

    Gets more expensive, doesn't it?

    But I'd bet real money it would reduce the number of departures... Will it do that enough to be worthwhile? Depends on implementation.

    Speaking like someone who's had more than one hosting account for more than a bunch of years: I bought hosting because they had good reviews and promised to do things I want a hosting company to do. I renewed for as long as I felt they were keeping the original promise. I require no gift. A gift would do nothing for me.

    In other words, test small... Just because the idea sounds good to you doesn't mean it sounds good to your targeted audience.
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    • Originally Posted by DABK View Post

      Since you're selling hosting, .
      Selling hosting? Why not give mouse pads with your company information?
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      • Profile picture of the author DABK
        A better choice, indeed!

        Still, start small.


        Originally Posted by Claude Whitacre View Post

        Selling hosting? Why not give mouse pads with your company information?
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        • Profile picture of the author BigFrank
          Banned
          Originally Posted by DABK View Post

          A better choice, indeed!

          Still, start small.
          I haven't seen a mouse pad in years. Between touch screens, track pads and the proliferation of track balls, a mouse pad is likely to wind up in a desk drawer.

          Frank
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          • Profile picture of the author DABK
            And a promotional pen?

            Originally Posted by BigFrank View Post

            I haven't seen a mouse pad in years. Between touch screens, track pads and the proliferation of track balls, a mouse pad is likely to wind up in a desk drawer.

            Frank
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            • Profile picture of the author BigFrank
              Banned
              Originally Posted by DABK View Post

              And a promotional pen?
              On my desk. Just like the one I recently got from my bank. :-)

              Frank
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              • Profile picture of the author DABK
                I, on the other hand, use mice all the time... have not used a pen in a while. I passionately detest touch screens and the little pads on laptops. I demand a mouse!

                Hence, OP needs to test, find out his/her clients situation/proclivities.

                Originally Posted by BigFrank View Post

                On my desk. Just like the one I recently got from my bank. :-)

                Frank
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                • Profile picture of the author BigFrank
                  Banned
                  Originally Posted by DABK View Post

                  I passionately detest touch screens and the little pads on laptops.
                  Same here, but you'll have to pry my trackball from my cold dead hands.

                  I demand a mouse!
                  Do you drive an AMC Gremlin, too? :-)

                  Frank
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                  • Profile picture of the author yukon
                    Originally Posted by BigFrank View Post

                    Do you drive an AMC Gremlin, too? :-)

                    Frank

                    Frank... everyone can't afford a cargo van.
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          • Profile picture of the author yukon
            Originally Posted by BigFrank View Post

            I haven't seen a mouse pad in years. Between touch screens, track pads and the proliferation of track balls, a mouse pad is likely to wind up in a desk drawer.

            Frank

            Everyone I know that has a desktop computer has a mouse pad.

            BTW, trackballs are just as old as mouse pads and I don't know anyone that owns one today.
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            • Profile picture of the author BigFrank
              Banned
              Originally Posted by yukon View Post

              Everyone I know that has a desktop computer has a mouse pad.
              Cave dwellers.

              BTW, trackballs are just as old as mouse pads and I don't know anyone that owns one today.
              They're all I use. Haven't touched a mouse in over 10 years.

              Frank
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              • Profile picture of the author yukon
                Originally Posted by BigFrank View Post

                Cave dwellers.



                They're all I use. Haven't touched a mouse in over 10 years.

                Frank


                You just like rubbing that ball.
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                • Profile picture of the author BigFrank
                  Banned
                  Originally Posted by yukon View Post

                  You just like rubbing that ball.
                  I prefer it when you're doing the rubbing. lol

                  Frank
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                  • Profile picture of the author yukon
                    Originally Posted by BigFrank View Post

                    I prefer it when you're doing the rubbing. lol

                    Frank

                    Stop hitting on me.
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                    • Profile picture of the author BigFrank
                      Banned
                      Originally Posted by yukon View Post

                      Stop hitting on me.
                      Slipping you your usual ten-spot doe not qualify as hitting on you. Why do you keep asking me to rinse, before you'll repeat?

                      Frank
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  • Profile picture of the author sbwebmaster
    If you've already made the sale, why send a pen?

    If you just want to send a little thank you gift, then by all means. But if it's for marketing purposes, spend the money elsewhere where you can acquire new customers.
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  • Profile picture of the author PBScott
    I give away free pens with each product shipped, I expect them to float around the house and then maybe they will visit my website one day in the future, or possibly someone might pocket the pen and look up the website at some point out of curiosity. I figure it's a good way to get stuck in people's minds for a while. We have more repeat buyers than fresh buyers these days, not sure exactly how much that is due to pens but I will keep tossing one in each package.
    We pay about .30 cents per pen. strait from the manufacturer.
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  • Profile picture of the author dave147
    How about stress balls ? or maybe not...every time they're stressed they'll think of you
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    • Profile picture of the author BigFrank
      Banned
      Originally Posted by dave147 View Post

      How about stress balls ? or maybe not...every time they're stressed they'll think of you
      I'm not touching this (no pun intended). I'm sure that Yukon can handle it (no pun intended).

      Frank
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  • We buy our promotional pens at Nationalpen.com They keep sending me free pens, and their prices are pretty good. Every once in a while I order a gross from them. It isn't much more expensive to have our company name and contact information imprinted on the pen, so we do that.
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  • Profile picture of the author PBMax
    Everyone ALWAYS needs a pen.
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  • Profile picture of the author Fras
    pEn is alway is useful to all people. You thought is nice. Keep it up.
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  • Profile picture of the author watsonovedades
    i need a pen right now tho seriously
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  • Profile picture of the author Pat H
    While promotional pens is certainly not a new idea I think there is still merit to giving them to customers. I personally love getting a pen from a merchant I've purchased something from and have used it as a quick way to remind me of the exact business name and/or URL rather than looking for a bookmark on my computer or trying to locate the invoice from the purchase. I prefer click style pens over stick pens with the removable tops.
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