The Caricature Isn't Real
I've seen this mistake made over and over again. I continually see people who know better take advantage of other peoples ignorance.
That is......... the caricature of the salesman.
Everyone knows what a salesman is; a terrible rotten person? Yes. But he also acts a certain way. He dresses a certain way. He talks a certain way, etc, etc.
I have a friend of mine who is a killer salesmen who now owns a company where he is training guys to sell for him.
I went to his office and saw the guys there training on a script and it was terrible. All of the guys there were "acting" like salesmen.
All the sudden they are given some information on what they need to share with people and these dudes forget who they were, their personalities and start acting like completely different people.
My friend, who is a great salesman, has to beat it out of each and everyone that they are not acting like people!
Most people trying to sell you stuff or sales training would call this "old school sales" or something similar.
I was rereading a book written over 70 years ago and they guy was lamenting "old school sales."
It's not old school sales people..... it's just bad sales.
Great salesmen don't act they way. They don't talk they way. It's just a caricature painted by people who don't know any better.
I know a man who sells annuities. He makes a couple million a year like clockwork while taking July and December off.
He has the charisma of a door nail. I have no idea how people stay in a meeting with the man for an hour without falling asleep.
Here's the thing; all of his clients don't think he is one of those awful "salesmen" or brokers that you see on Wall St.
And he isn't.
Why?
Because he is a way better salesmen then those guys will ever be.
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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