Traditional Book Sales and Marketing Ideas for Authors

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It's never been easier to get published than it is in this day and age. As a result, millions of people are publishing millions of audiobooks, ebooks, paperbacks, and hardcovers all around the world. But this ease of production creates its own challenges. Never before has the competition been so steep. How do you stand out? How do you even begin to sell your books once they're published?

A lot of people want to buy ebooks nowadays. But there are still those who want to hold that physical paperback or hardcover book in their hands. If that's the clientele you're after, then there are several traditional ways you may consider to sell your books. Here are three of those ways:

1. Good old-fashioned book signings: Book stores will often sell a handful of your books for you on a consignment basis when you hold a book signing in their store. It's a great way to stand out among the mountain of books at a store by putting yourself front and center there for a Saturday afternoon.

2. Book launches: Inviting friends, family, colleagues, and even your blog subscribers to a breakfast launch at a restaurant is a great way to sell a children's book; or you can have an evening reading at a pub or other similar venue for adult poetry, fiction, or non-fiction books. Sell tickets to your event to cover your costs and create a sense of excitement around the book.

3. Craft fairs and farmers' markets: It's usually pretty affordable to rent a table at a craft fair or farmers' market, and it's a great place to move more books. That's what these events are all about--selling affordable personal, hand-made, and/or hand-grown items to the locals. A book is a perfect item to sell here.

If you can think of some more traditional places for authors to sell more books than are listed here, please share your thoughts by replying to this thread. We can all learn from each other.
#audiobooks #authors #book #ebooks #ideas #marketing #paperbacks #sales #traditional
  • Profile picture of the author Claude Whitacre
    Amazon.com accounts for two thirds of all books sold on Earth.

    You need to be on Amazon, in multiple formats (paperback, kindle, and audio). And you need to learn how to market on Amazon.

    I have 6 books sold on Amazon. Two are best sellers.

    Here are the ways to market your books (no matter who publishes them)

    Offline; Book fairs, sales to libraries, bulk sales to companies, gift sales, and as course material.

    Online, but off Amazon: really, driving people to your amazon sales page for your book; Youtube videos are the best, are free, and sell a ton of books for me. I post tips, reviews of competitive books (really), and reviews of my own books. There are links to my Amazon sales page, blog, and individual books I wrote on Amazon. Really, Amazon is the center of the book publishing universe. Also, I write a blog, that hosts my videos and I write about the topics I cover in my books.

    On Amazon, but not your sales page: I write reviews for lots of competitive books, and mention I am an author. I also buy PPC ads on KDP. Mostly at 2 cents a click. Very profitable, and costs nothing to start. People who look at competitive books also see (on their sales page) a list of "People who bought this also bought" and I make damn sure I'm in the first 8 on that list. Usually, two or more of my books show up there. I accomplish that by reviewing other people's books, and that drives the readers of those books to buy mine too.

    Knowing what key words to use for your books, and the categories to have your book listed in will make a huge difference in your sales.

    On your Amazon Book Sales Page; Your title and description are key. A vague book title will kill sales. A description that doesn't sell...kills sales. A single bad review can kill sales. Gift your book to five friends and make sure they write you a great review on Amazon.

    In the book itself; Advertise your other books at the end of every book you write. Ask for reviews in the book. Reviews help your sales rank and get the book noticed.

    And write a great book. If yo think you'll sell many books, if they are written poorly, have lots of errors, and an ugly cover.....you are wrong. Writing is 10% writing and 90% marketing.

    Buy this book on Amazon. The Kindle Publishing Bible by Tom Corson-Knowles. He has a series of books on writing and selling books on Kindle. Really worth the read.Especially on marketing your Kindle books on Amazon.
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    • Profile picture of the author Best Seller
      Originally Posted by Claude Whitacre View Post

      Offline; Book fairs, sales to libraries, bulk sales to companies, gift sales, and as course material.
      This are all great ideas for this "offline marketing" thread. Thanks for sharing.
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    • Profile picture of the author Ron Lafuddy
      Top drawer information as usual, Claude.

      Ron
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      • Profile picture of the author Best Seller
        Originally Posted by Ron Lafuddy View Post

        Top drawer information as usual, Claude.

        Ron
        FAR from it if he's promoting fake reviews.
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    • Profile picture of the author SARubin
      Originally Posted by Claude Whitacre View Post


      I have 6 books sold on Amazon. Two are best sellers.
      I did not realize you were such an accomplished author, Claude. (I've only been on this forum for a month now )

      I just click on over to Amazon and purchased one of your paperback books
      (That's gotta be a dollar or two in royalties for you, right?... cha ching... you're welcome )

      Anyway, it should be here in a couple days. As soon as I have some time to read it, I'll let you know what I think of it.

      All the best,
      SARubin
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  • Profile picture of the author vvvishalll
    Hi here is a answer of that questions is simply add to other websites, social media or magzins.
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  • Profile picture of the author Claude Whitacre
    You guys want to know how to market your book on Amazon?

    This past week, I bought the the 25 top selling books in the category of the book I was going to promote. All hard copies.Yesterday and tomorrow, I'm creating 3 reviews for each book....and putting them on Youtube. The videos are short, talk about one point made in the book, and post a review in the description of each video. Why? Because each video also talks about one of my books very briefly, and I provide a link to buy my book, as well as the book reviewed.

    My cost for the books? about $250. These are books I would probably read anyway. And I read really fast. My time? About 10 hours in front of a camera and another $500 for my IT guy to create the videos, edit, put in my logo, and upload to Youtube. Then the videos and reviews will be posted on my blog.

    What happens after that? People going on Google looking for these books, will find my review...my video...and will see my books. Once a few people that buy these books, also buy my book, my books will be listed in "The people who bought this also bought..."

    In this way, the top 25 book's sales pages will promote my book. My sales will go up by between $200 an $500 a month....and I'll start the process over again for a different book.

    This is just one method, by using other books to sell your own. Legal, ethical, and hard work. But by Sunday night, I'll be done. And the results will last for years.

    Next? I'm going to start a Podcast. Damn, that will take more work.
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    • Profile picture of the author Best Seller
      Originally Posted by Claude Whitacre View Post

      You guys want to know how to market your book on Amazon?

      This past week, I bought the the 25 top selling books in the category of the book I was going to promote. All hard copies.Yesterday and tomorrow, I'm creating 3 reviews for each book....and putting them on Youtube. The videos are short, talk about one point made in the book, and post a review in the description of each video. Why? Because each video also talks about one of my books very briefly, and I provide a link to buy my book, as well as the book reviewed.
      Whatever you do, never post your fake reviews on Amazon. Even Amazon is cracking down on things like this. A while back, they deleted THOUSANDS of fake reviews from their site in a attempt to clear things up and improve their image as a reputable indie publisher and bookseller.

      As someone with over 20 years' experience in the traditional and contemporary book publishing industry, I can tell you firsthand that the traditional media (e.g. reputable book reviewers, publicists, reporters) look down on CreateSpace/Amazon/Kindle indie authors when compared to the traditionally-published authors due to the very thing you are promoting here--fake reviews, quick copy created to try to generate quick sales rather than provide readers with any real value.

      I recommend you read my latest thread titled You Can Buy Book Reviews to Promote Your Ebook Online! for more details on how to get respectable reviews done of your books. You get out of things what you put into them. Crap in, crap out.
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      • Profile picture of the author Claude Whitacre
        Originally Posted by Best Seller View Post

        Whatever you do, never post your fake reviews on Amazon. Even Amazon is cracking down on things like this. A while back, they deleted THOUSANDS of fake reviews from their site in a attempt to clear things up and improve their image as a reputable indie publisher and bookseller.
        I never write fake reviews. I actually read the books I review. I'm a voracious reader and I'm fast. And I stick with my niche, and mostly buy books that I would review anyway.

        All my reviews are real. If you read any of them, it will become obvious to you. These are all in depth reviews from a knowledgeable reviewer.

        Fake reviews are easy to spot. They are shallow reviews...and they try to promote themselves at the expense of the review.

        And that's the reason this is so much work. It's real.

        And now you know.

        Added later; I see the confusion now. And changed my post to make it clearer. My short video reviews are more promotional, and never go on Amazon. They are on my blog and on Youtube. These generate sales. The reviews I put on Amazon are far more in depth and are serious reviews...and are not promotional. The reviews I place on Amazon probably don't get me more than a sale a month. It's highly unlikely someone would read my review and then click my name (a link) and then go to my sales page.

        I just write long detailed reviews, and put them on Amazon, because I've already written them. They aren't really promotional. And none are fake. And I never ask for fake reviews...or pay for them. I'm actually writing them for my blog (with added information), and as content for my Youtube descriptions.

        Not because of any moral code, but I have seen others do this, and know it doesn't work.

        I think my main focus will be on podcasts...interviews with other authors in my niche...and they will interview me too.... more sales for all of us.

        I hope I made myself clear. I'm sorry you "look down on CreateSpace/Amazon/Kindle indie authors".
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        • Profile picture of the author Best Seller
          Originally Posted by Claude Whitacre View Post

          I never write fake reviews. I actually read the books I review. I'm a voracious reader and I'm fast. And I stick with my niche, and mostly buy books that I would review anyway.

          All my reviews are real. If you read any of them, it will become obvious to you. These are all in depth reviews from a knowledgeable reviewer.

          Fake reviews are easy to spot. They are shallow reviews...and they try to promote themselves at the expense of the review.

          And that's the reason this is so much work. It's real.

          And now you know.

          Added later; I see the confusion now. And changed my post to make it clearer. My short video reviews are more promotional, and never go on Amazon. They are on my blog and on Youtube. These generate sales. The reviews I put on Amazon are far more in depth and are serious reviews...and are not promotional. The reviews I place on Amazon probably don't get me more than a sale a month. It's highly unlikely someone would read my review and then click my name (a link) and then go to my sales page.

          I just write long detailed reviews, and put them on Amazon, because I've already written them. They aren't really promotional. And none are fake. And I never ask for fake reviews...or pay for them. I'm actually writing them for my blog (with added information), and as content for my Youtube descriptions.

          Not because of any moral code, but I have seen others do this, and know it doesn't work.

          I think my main focus will be on podcasts...interviews with other authors in my niche...and they will interview me too.... more sales for all of us.

          I hope I made myself clear. I'm sorry you "look down on CreateSpace/Amazon/Kindle indie authors".
          Okay. Fair enough. I can get on board with that, then ... so long as they are real reviews and not fake ones that were slapped together quickly simply to sell your own books.

          In this case then, if your reviews are real and detailed, then I think your idea is a great one!
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      • Profile picture of the author Oziboomer
        Originally Posted by Best Seller View Post

        As someone with over 20 years' experience in the traditional and contemporary book publishing industry, I can tell you firsthand that the traditional media (e.g. reputable book reviewers, publicists, reporters) look down on CreateSpace/Amazon/Kindle indie authors when compared to the traditionally-published authors due to the very thing you are promoting here--fake reviews, quick copy created to try to generate quick sales rather than provide readers with any real value.
        You might like to read some of Claude's books as they might actually help you with selling your own product.

        I'm not sure where you get the "fake reviews" message out of Claude's post.

        What Claude is doing is reading and reviewing other author's work in the niche he is targeting.

        Claude wouldn't bother with writing or soliciting any fake reviews because that's not how he works.

        The reason the traditional media looks down on the self-published authors is they can see their incomes getting eroded away. They can feel the effects from the loss of traditional media
        and the opportunities for reporters and people working in traditional media is diminishing or at least consolidating.

        I would have thought publishers would be keeping a close eye on self-published authors in order to identify the successful ones so they could attempt to woo them into using their services.

        Here's a quote from Jens Bammel, secretary general of the IPA -

        To be clear, the move from physical bookselling to online bookselling is disruptive in the best sense of the word: new markets are created, new customers are reached, new technology is allowing the value chain to reinvent itself. A better product is being delivered in more convenient ways to a more satisfied customer. Players emerge, adapt or fade away along the way.
        This from their annual report in 2014.

        If you would like to look at the trends the organisation identifies then here is link to the organisation---> International Publishers Association - Trends and innovation

        New media has allowed more people to self publish across all media but has that made more people successful?

        The better authors, creators etc will rise to the top and the others won't.

        Best regards,

        Ozi
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        • Profile picture of the author Best Seller
          Originally Posted by Oziboomer View Post

          You might like to read some of Claude's books as they might actually help you with selling your own product.

          I'm not sure where you get the "fake reviews" message out of Claude's post.

          What Claude is doing is reading and reviewing other author's work in the niche he is targeting.

          Claude wouldn't bother with writing or soliciting any fake reviews because that's not how he works.

          The reason the traditional media looks down on the self-published authors is they can see their incomes getting eroded away. They can feel the effects from the loss of traditional media
          and the opportunities for reporters and people working in traditional media is diminishing or at least consolidating.

          I would have thought publishers would be keeping a close eye on self-published authors in order to identify the successful ones so they could attempt to woo them into using their services.

          Here's a quote from Jens Bammel, secretary general of the IPA -



          This from their annual report in 2014.

          If you would like to look at the trends the organisation identifies then here is link to the organisation---> International Publishers Association - Trends and innovation

          New media has allowed more people to self publish across all media but has that made more people successful?

          The better authors, creators etc will rise to the top and the others won't.

          Best regards,

          Ozi
          Hi Ozi, the way Claude originally worded his post made it sound like he was just buying up books to write quick reviews about them as a way to leverage that author's traffic to sell his own books without any respect for quality content. That's how it sounded, hence my sharp reply. He has since clarified what he's doing--that he's writing legitimate reviews, not fake reviews. I'm satisfied with that. I may buy a couple of his books.

          You're right. The traditional publishing landscape is changing, and I agree that's a good thing in many ways. But ... and this is a huge BUT ... there are so many indie authors out there who don't fully understand the ins and outs of proper professional book publishing, and they're just slapping together quick books filled with crap to try to make a fast dollar. They are the ones who are giving other indie authors a bad name.

          I teach authors about the pros and cons of the different book publishing models: traditional trade publishing, vanity publishing, and hybrid publishing. As someone with many years of experience in all of them, as both an author and a service provider, my one bit of advice is this: if indie authors want to be truly successful and stand out among the rest, then they need to learn about all the players in the book supply chain, what these players expect of them, and how these players can help them succeed before publishing their books. Otherwise, they're wasting their time and money.
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  • Profile picture of the author Claude Whitacre
    I clicked the OP's link and went to her sales page. It looks like a good book on the subject.

    Here's the link. I swear....not an affiliate link.

    https://www.amazon.com/Publish-Bests...C+Not+Price%21
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  • Profile picture of the author socialentry
    Do you guys have any tips for market research beyond the usual SEO/amazon keyword tools?

    I read Shawn Coyne's storygrid. He wrote that good editors have a good ear for the market, and they can make an educated guess as to what kind of genre will sell but he doesn't really dwelve into how to access this kind of data.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by socialentry View Post

      Do you guys have any tips for market research beyond the usual SEO/amazon keyword tools?

      I read Shawn Coyne's storygrid. He wrote that good editors have a good ear for the market, and they can make an educated guess as to what kind of genre will sell but he doesn't really delve into how to access this kind of data.
      The best research I could imagine is looking at the Amazon sales rank. It gives you the current precise position of any book. Just look at the sales page of a book and you'll see the sales position. You can get it in Kindle and Amazon (e-books and print versions).

      It's easy to get the list of any group of books in any category, based on actual sales.
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  • Profile picture of the author Claude Whitacre
    I should mention, most of my books (and all from here on in) are sales books that are meant to be bought in bulk and given as training books to new reps.

    I buy them from Amazon (Create space) for about $3 each, and sell them in boxes of 80 for $8 per book. If I were to just have them printed, a thousand books might cost $2 each.

    In fact, if I ever got an order for a thousand books, I'd just get them printed....and become the publisher.

    Bulk sales to companies, either as part of a speaking gig, or as training aids can really add up.

    And on Amazon, I can tell when someone just bought a large order of one title, because it creates a jump in sales rank.
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  • Profile picture of the author quadagon
    It's a great idea to write reviews for competing books and one so many people overlook.

    I've been doing this for years and can testify to its effect. You won't find a book on my subject or neighbouring subjects that I haven't left a review for (and not just on Amazon).

    A honest quality review of someone elses book can establish your authority, expertise and credibility and lead people to your own work. Honest and quality are the key words there.

    If you have a list you can also promote your Amazon review to your list and ask them if they found it helpful. You could send them to your review via an aff link but I don't like to.

    With regards off line marketing you can get yourself in front of local media quite easily, I like to keep a scrap book of stories that are similar to my area of knowledge. I can see how individual publications position there articles and you get to see the trend of articles.

    One client gets mass market coverage every year because we target these journalist at the right time.

    Also with media, spin your story to suit the audience I got essentially the same story covered on/in evangelical publications, conspiracy sites, tech news and business publications. All were promoting the same book.

    If I know when a publication will run my story I don't mind media buying in that issue and even running a countdown deal.

    I also strongly advocate giving talks especially if your book is business oriented , academic or cult based. Even small meet ups can be profitable.

    If you are dealing with academia see if you can get your book on the reading list. I let a professor at a highly regarded university write the foreword to one of my books and for some reason my book sells really well in that city.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by quadagon View Post

      It's a great idea to write reviews for competing books and one so many people overlook.

      I've been doing this for years and can testify to its effect. You won't find a book on my subject or neighboring subjects that I haven't left a review for (and not just on Amazon).

      A honest quality review of someone elses book can establish your authority, expertise and credibility and lead people to your own work. Honest and quality are the key words there.

      An unexpected benefit of leaving a detailed review of a book in your genre, is that the author of the book may post your review and send it to their list. I've had that happen three times. If you use your real name in reviews (meaning in your Amazon account) authors will recognize your name when you leave a review. And they also read the reviews of books by authors on their subject.

      And some of these authors have blogs you can contribute to, and podcasts you can be a guest on....all selling more books and increasing your fan base.
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  • Profile picture of the author Claude Whitacre
    Something I just found that you guys might find useful. It's a sales calculator for Kindle and hard copy books from Amazon. You simply put in the sales rank...choose Kindleor Book, and you'll see how many copies of that book are sold per day.

    Just take out the comma. Put in 24534 and not 24,534.

    Here's a link;

    https://kindlepreneur.com/amazon-kdp...nk-calculator/

    I swear to God, this isn't an affiliate link.
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