I recently purchased an offline marketing course from a pretty well-known marketer. His training basically goes through how to provide web design and landing page services to local business owners. The course also shows you how to prospect for potential clients in a way that he claims will guarantee results! It involves typing a keyword in Google, making a list of only the business owners that have ads within the search results, going to their website and filling out their form pretending to be a potential customer who's interested in their services. If and when you get a reply back, you would then pitch them your services.
Now I don't know about you guys, but this doesn't seem like an ethical way to prospect. Pretending to be someone who's interested in buying their services is just wrong in my book. It almost seems like you're wasting their time which they could use to help REAL customers. I tried this method with only a few businesses and I only received one reply telling me to never contact them again. I won't be using this anymore, I feel like a slimey salesman.
What are your thoughts? Are there better ways to get the business owner's attention without pretending to be someone you're not?