Built a 100k list of untargeted subcribers (what to do with it)

by james dare 10 replies
Hi every one, my team was able to build a list of 100k subs in a week but it's untargeted. Who has had the experience of marketing to an untargeted list before ?
#offline marketing #100k #built #list #subcribers #untargeted
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  • Profile picture of the author Oziboomer
    Originally Posted by james dare View Post

    Hi every one, my team was able to build a list of 100k subs in a week but it's untargeted. Who has had the experience of marketing to an untargeted list before ?
    So they subscribed to something?

    It sounds like the list was scraped.

    If they subscribed to something then you need to create a bridge between the thing they subscribed to and the product you want to promote.

    Surely if they subscribed and you got the traffic to the subscription form you must have thought about what the next steps were beforehand.

    Otherwise for a scraped list the best option is this.

    1. Find the prevailing wind direction

    2. Drop pants and piss towards it

    At least this way someone will get a warm feeling from the experience.

    If on the other hand the list was built legitimately then please share where the subs came from and what you ultimately want them to buy and perhaps you might get some constructive bridge building information.

    Best regards,

    Ozi
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    • Profile picture of the author SARubin
      Originally Posted by Oziboomer View Post

      Otherwise for a scraped list the best option is this.

      1. Find the prevailing wind direction

      2. Drop pants and piss towards it

      At least this way someone will get a warm feeling from the experience.
      I haven't laughed that hard in a long time...Thank you!


      Unfortunately, for the OP, this advice is absolutely correct. If you plan on emailing to a list of 100,000 scraped addresses, you will be just another spammer.

      The truth is... In this day and age, you're far better off to have 1000 loyal fans, than 1,000,000 random names.


      But if you managed to build your list through some type of subscription form, then there must have been some kind of an offer made to them?

      That would be at least a start towards understanding how to target your market.
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      "It all boils down to psychology, and numbers"
      SARubin - Direct Response Copywriter / Advertising and Marketing Aficionado
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