How to get travel customers from online or offline

7 replies
Hello warriors,
I started in IM in 2003 and things were different with PPC & search engines. I was away for several years so I guess what used to work back then is almost absolute now.

So my question for experienced warrior today is how do you get clients and leads from online today. Is there a good methods to collect leads and get clients to call to ask for quotes and book travel products?

I tried facebook and google ads with no luck although it was good picking keywords and getting a good ctr but not converting to calls or customers.

I know about marketing funnels and collecting leads with optin pages but I wanted to see if any warrior has experienced specifically with travel clients and getting prospects for this niche.

Thank you.
#customers #offline #online #travel
  • Profile picture of the author Oziboomer
    Have you looked at the "in market" audiences that are available inside Adwords?

    There are several that would fit what you are looking for.

    That is one way.

    Look to the targeting in Facebook and get down to much more granular targeting some of the groups where the ideal prospect is hanging out.

    Send them to surveys related to the niche.

    For example.
    Choose the winning suite for $500 of travel credits.
    What is the most popular size of suite in five star hotels in California?
    A. 250sq B 320sq C 400sq D. 500sq +

    Win one of four $500 travel credits available.

    Send them to the survey page and use a multi-step form where they pick the suite size and then enter their email on the next page to enter the draw.

    You retarget everyone through the survey page and also followup with the email.

    You can also do some similar retargeting using Youtube but you need to make content and ads to run if you are going to do things that way.

    Best regards,

    Ozi
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    • Profile picture of the author juniorwarrior
      Thanks ozi! I'll definitely study this in market as I'm not familiar with it!
      Regards,
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    • Profile picture of the author brookeharper08
      These are awesome tips, Ozi!
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  • Profile picture of the author Jefay
    Use different printed products and promo gifts for it. I can recommend you to check out the service from http://www.pinsource.com/ for it. I am sure that you will find somehting useful for you and your business there. Good luck with marketing!
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  • Profile picture of the author imagetypers
    Choose a locality, then make a portfolio of places few of the people from that locality has been to using your services. Post them on the social networks or stick Billboards in that locality.
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  • Profile picture of the author Ron Lafuddy
    Originally Posted by juniorwarrior View Post

    Hello warriors,
    I started in IM in 2003 and things were different with PPC & search engines. I was away for several years so I guess what used to work back then is almost absolute now.

    So my question for experienced warrior today is how do you get clients and leads from online today. Is there a good methods to collect leads and get clients to call to ask for quotes and book travel products?

    I tried facebook and google ads with no luck although it was good picking keywords and getting a good ctr but not converting to calls or customers.

    I know about marketing funnels and collecting leads with optin pages but I wanted to see if any warrior has experienced specifically with travel clients and getting prospects for this niche.

    Thank you.
    Yes, I have some offline experience with getting travel customers for a travel agency.

    When 800 numbers first became "portable" I had a client who wanted one for his new office. The phone company issued the numbers on a "round robin" basis, meaning they issued an available 800 number from their database.

    Some of the available numbers had previously belonged to a business.

    This was the case for my client, a small legal firm. The 800 number they were assigned had belonged to an airline. For some reason the airline had cancelled the number and it was now in the available database.

    We had no idea about the airline, when the phone company issued us the 800 number.

    A couple of days after setting up the 800 service for my legal client, he called me. He was mad as hell. His phone had been ringing non-stop for 2 days. People were calling looking to book tickets with the airline.

    I immediately apologized and told him I would take care of it right away.

    I grabbed the phone directory (pre- internet days) and started calling travel agencies.

    Wasn't more than a couple of calls before I found a new home for the former airline 800 number.

    All in all, it was a very profitable experience for everyone involved.

    Can you think of a way to apply the above experience today?

    Ron
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  • Profile picture of the author ewenmack
    I can get you lists of those that have spent a number of nights in hotels on business and have bought travel services over the Internet.

    Bring in 2 other advertisers who aren't offering the same service/product as you and share the same postcard mailer.

    They pay for printing and mailing so you
    ride-along for free!

    Best,
    Ewen
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