How to go about reselling internet services?
Hi everyone. This is my first attempt at doing anything sales related. I see an opportunity to make money reselling internet services, so I'm jumping in with both feet.
The price of internet services in Canada are some of the highest in the world, due to the industry being dominated by two major companies. There are countless smaller ISPs that offers better pricing but the unknown factor prevents people from straying, even if it means overpaying by 30%.
I found a ISP in my city with pricing that undercut the market by 30%-50% and a commitment to provide good customer service. Their reseller program is reasonable, so I'm here trying to figure out how best to promote this company.
However there are a few challenges to overcome.
1. People are stubborn. Even if they can save 50% (up to $400 a year) on their internet bill, few are willing to change provider. Unknown factor being the biggest concern
2. For smaller ISPs it takes 7 days for installation and service activation. Whereas with the 2 major ISP, it's instant activation.
So with that in mind, I feel like my targeted customers are.. 1. high bandwidth users. 2. People who are planning to move residence, as they're more likely to overlook the 7 days waiting period. 3. Students living on or near campus. The saving is worth the minor inconvenience.
My marketing plan:
It's commission base. To get credit for the sale, requires me to sign them up directly. For that reason, I feel like offline marketing is the best approach using the following methods.
1. Flyers around the neighbourhood (community centre, libraries, anywhere with a bulletin board, college/universities campuses, Uhauls rental).
2. Ads in ethnic newspaper, local rental/real estate magazine.
Any other suggestions on how to target people who are planning to or are in the process of relocating residence?
Thanks
The price of internet services in Canada are some of the highest in the world, due to the industry being dominated by two major companies. There are countless smaller ISPs that offers better pricing but the unknown factor prevents people from straying, even if it means overpaying by 30%.
I found a ISP in my city with pricing that undercut the market by 30%-50% and a commitment to provide good customer service. Their reseller program is reasonable, so I'm here trying to figure out how best to promote this company.
However there are a few challenges to overcome.
1. People are stubborn. Even if they can save 50% (up to $400 a year) on their internet bill, few are willing to change provider. Unknown factor being the biggest concern
2. For smaller ISPs it takes 7 days for installation and service activation. Whereas with the 2 major ISP, it's instant activation.
So with that in mind, I feel like my targeted customers are.. 1. high bandwidth users. 2. People who are planning to move residence, as they're more likely to overlook the 7 days waiting period. 3. Students living on or near campus. The saving is worth the minor inconvenience.
My marketing plan:
It's commission base. To get credit for the sale, requires me to sign them up directly. For that reason, I feel like offline marketing is the best approach using the following methods.
1. Flyers around the neighbourhood (community centre, libraries, anywhere with a bulletin board, college/universities campuses, Uhauls rental).
2. Ads in ethnic newspaper, local rental/real estate magazine.
Any other suggestions on how to target people who are planning to or are in the process of relocating residence?
Thanks
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