How To Sell Fleas To Dog Owners!
There was a recent debate in a group I belong to on copy versus offer.
I expanded the discussion to the actual 3 elements of 'thing' being sold, copy and offer.
They were discussing what element was most important.
If you look at history it is ALWAYS copy and offer.
We have been 'sold" some horrible things (think war, harmful beliefs) with the right copy and offer...
On a practical level there will always be things, there have always been things, some great things have gone unsold with crap offer/copy and some crappy things have sold like crazy with the right message. Biggest sellers today include bottled water
To illustrate what you can do with copy I figured I would demonstrate that one could EASILY sell fleas to dog owners.
For your amusement here is the copy but PLEASE PLEASE make sure you send me 40% commissions for every vial of fleas you sell if you swipe my copy ;-)
Epidemic Killing Dogs In Florida
"I woke up and he was dead sobbed Chris a 51 year old in Tampa that lost his "only companion" an 8 year old beagle named Jingles. After the passing of his wife from cancer only 8 months ago Jingles was this 62 year old mans only companion.
"How could this happen he said through tears, the vet had just given him a clean bill of health..."
Experts have no idea why in less than 24 hours perfectly healthy canines are being subjected to an excruciating death.
"They go to sleep and begin yelping uncontrollably as their organs actually get attacked and liquified" said Dr. Rick Benson with a look of utter horror on his face as he explains the unimaginable pain they must go through.
He is warning canine deaths will be in the thousands but one man is feverishly breeding a cure to save as many family pets as he can.
Max Branson of Tampa seems to have been spared the heartache of losing "his baby" Missy a 4 year old Pug even after both of his neighbours lost their pets. The only anomaly experts have found is that Missy was infested with fleas after a recent trip to Peru with her owner.
These "Peruvian sand ticks" seem to carry an antibody that protects any infested animal from the current epidemic.
Working with local experts Max is extracting and breeding these ticks and express shipping them across the Tampa area to other pet owners across Tampa until doctors can develop a shot.
The process of breeding and extraction is expensive and demand is so high that one of Max's friends, Mark a techy has built a Facebook page where you can order a lifesaving cure for your canine online. If you live within 100 miles of Tampa you are advised to act immediately.
The process is simple. Open the vial and shake the ticks onto your pet. Once an inject-able cure is found a simple anti tick shampoo will remove the ticks from your pet.
Max can only produce so many vials and timing is critical, hurry now to XXX to secure your pets life saving vial now...
I expanded the discussion to the actual 3 elements of 'thing' being sold, copy and offer.
They were discussing what element was most important.
If you look at history it is ALWAYS copy and offer.
We have been 'sold" some horrible things (think war, harmful beliefs) with the right copy and offer...
On a practical level there will always be things, there have always been things, some great things have gone unsold with crap offer/copy and some crappy things have sold like crazy with the right message. Biggest sellers today include bottled water
To illustrate what you can do with copy I figured I would demonstrate that one could EASILY sell fleas to dog owners.
For your amusement here is the copy but PLEASE PLEASE make sure you send me 40% commissions for every vial of fleas you sell if you swipe my copy ;-)
Epidemic Killing Dogs In Florida
"I woke up and he was dead sobbed Chris a 51 year old in Tampa that lost his "only companion" an 8 year old beagle named Jingles. After the passing of his wife from cancer only 8 months ago Jingles was this 62 year old mans only companion.
"How could this happen he said through tears, the vet had just given him a clean bill of health..."
Experts have no idea why in less than 24 hours perfectly healthy canines are being subjected to an excruciating death.
"They go to sleep and begin yelping uncontrollably as their organs actually get attacked and liquified" said Dr. Rick Benson with a look of utter horror on his face as he explains the unimaginable pain they must go through.
He is warning canine deaths will be in the thousands but one man is feverishly breeding a cure to save as many family pets as he can.
Max Branson of Tampa seems to have been spared the heartache of losing "his baby" Missy a 4 year old Pug even after both of his neighbours lost their pets. The only anomaly experts have found is that Missy was infested with fleas after a recent trip to Peru with her owner.
These "Peruvian sand ticks" seem to carry an antibody that protects any infested animal from the current epidemic.
Working with local experts Max is extracting and breeding these ticks and express shipping them across the Tampa area to other pet owners across Tampa until doctors can develop a shot.
The process of breeding and extraction is expensive and demand is so high that one of Max's friends, Mark a techy has built a Facebook page where you can order a lifesaving cure for your canine online. If you live within 100 miles of Tampa you are advised to act immediately.
The process is simple. Open the vial and shake the ticks onto your pet. Once an inject-able cure is found a simple anti tick shampoo will remove the ticks from your pet.
Max can only produce so many vials and timing is critical, hurry now to XXX to secure your pets life saving vial now...
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