Clever ways to feed a fairly targeted/niched B2B funnel?

4 replies
My target market is non-franchise owned gyms as a marketing consultant. I have a few ideas in mind for getting them to enter my online funnel (which will survey them, then offer a free report, tripwire offer, and progress onto my actual service and a DIY course downsell).

-- Cold emailing

-- Voicemail broadcast with cartoon voice actors (I've read the trick with these is to aim for a high amusement/shareworthy level of value)

-- Cartoons templated and customized to each target on the list (Got this idea from Chet Holmes)

Any other suggestions are welcome, thanks.
#b2b #clever #fairly #feed #funnel #targeted or niched #ways
  • Profile picture of the author Oziboomer
    Originally Posted by Delta223 View Post

    My target market is non-franchise owned gyms as a marketing consultant. I have a few ideas in mind for getting them to enter my online funnel (which will survey them, then offer a free report, tripwire offer, and progress onto my actual service and a DIY course downsell).

    -- Cold emailing

    -- Voicemail broadcast with cartoon voice actors (I've read the trick with these is to aim for a high amusement/shareworthy level of value)

    -- Cartoons templated and customized to each target on the list (Got this idea from Chet Holmes)

    Any other suggestions are welcome, thanks.
    I'm not sure where you are but in my neck of the woods in a city of 2.5M you would be hard pressed to find a non-franchised owned gym.

    The ones that are there are few and far between and very niched down themselves. . . for example one might focus on extreme weight lifting or ninja warrior stuff etc.

    A huge percentage are franchised operations.

    What are the numbers like where you are?

    The idea of having a "share worthy" cartoon voice mail for me is questionable because who are the non-franchised owners going to share it with?

    If it was targeted to a franchise owner they may share with other franchisees but who is the independent going to share it with?

    Customized cartoons are not a new thing and you can always checkout Mike Capuzzi and Copydoodles for some of this type of stuff.

    The funnel you describe is more suited to a green personal trainer who wants to acquire clients and perhaps dreams of one day owning a gym rather than an established operator.

    The average time someone spends after they get their qualifications as a personal trainer actually working in the industry is around two and half years because there is a high attrition rate.

    The personal trainer route might be more profitable because often parents will help their kids try to get established and there is an endless stream of them being produced by the various "fitness colleges"

    With your type of funnel structure you may be better targeting the newbies and if you get a few a year that go onto become gym start-ups you will have a much longer relationship with them.

    An established operator will basically want more paying members.

    Prove you can deliver paying members or trial members who convert will deliver you higher results with the independent operator than trying to take them through some education funnel.

    There is a reason they are an independent gym owner and that reason is they have largely figured out the industry and how to survive against the franchises around them.

    Best regards,

    Ozi
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  • Profile picture of the author simon leach
    Cold emailing is unlikely to be very effective.

    You'd be much better off on FB and build followers and engage in what I am sure is a massive fitness niche online.

    Humor can frankly be tough, especially in B2B oriented sale. YOur not trying to create a feeling but show them a pain point they have you can fix. You dont care about going Viral to millions. You need to be a known expert to a very small niche
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  • Profile picture of the author animal44
    IMHO you'd serve the gym better by making and offering package deals with surrounding businesses. Perhaps offer their social club a percentage of the fees. Or better yet, persuade the business itself to offer membership as a benefit for their employees - "a fit employee takes less sick days"
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  • Profile picture of the author SalesGod
    Your making it to complicated man, CALL them and PITCH them. You could have a couple closed deals by the time it would take to even set a funnel up.
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