I know some will say that a 5 email sequence is too short, but I didn't add to it because the open rate was also sliding. It could be my copy of course. But the trend was pointing south so I sought to just mail more people.
My question to you guys is, is this a bizarre result? Can we safely say my copy was at fault?
Or is the Infusionsoft claim that 80% of sales come after the 5th contact a gross overstatement? If so, what is a more reasonable expectation (for B2B prospecting, if it matters)?