I want to start a video squeeze page service for multi-level marketers. I meet a lot of them offline and their method for generating leads is outdated, inefficient and many don't have squeeze pages.
My question is should I have a video squeeze page where they watch a short preview then they have to opt in to visit the order page and continue watching the VSL (this way they see exactly what they will be receiving upfront) and I also collect the lead for backend offers.
Should I have a page with a VSL(describing why this will help them with better online lead generation) with additional written sales copy informing them of pre-requisite requirements such as domain, hosting and autoresponder; and also benefits and bonuses, this way to reduce refunds.
Or is this something you only discover after much split testing?