Rebill clients for performance marketing or take the entire 1st visit value?

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If you're billing clients on a performance basis, is it generally better to take the fee upfront, or allow them to pay a percent over a fixed interval?

I'm targeting salons, spas, tanning places, etc and my target rate is 20% of the value I bring. So if the average client stays 4 months / 4 visits, I could charge 80% of the 1st visit as my fee. But I would rather charge 20% of the held bookings over 4 months as long as this doesn't create other undesirable issues.
#1st #clients #entire #marketing #performance #rebill #visit

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