Well Jacob,

Your question is a bit vague. So I'm left with only giving you a vague answer...

Yes, I've done quite a bit of offline advertising.

Sometimes it works... Sometimes it doesn't.


Now, if you'd like a bit more of a specific answer... You may need to ask a bit more of a specific question.


All the best,
SAR

Of course I've done a lot of offline marketing!

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AmericanMuscleTA
Thanks for your response! Was just wondering what kind of offline marketing you've done...have you done billboards, street signs, direct mail, etc?

I'm just curious. Also, if so, what have you found to be most effective.

A major portion of my marketing promotions are offline; almost exclusively through articles syndicated in relevant publications or full-page advertorials which are read by my targeted demographics. It has worked astoundingly well for me for over 20 years in dozens of widely different niches.

Speaking of the MLM world, most of the offline advertising I've done was during my involvement with several companies.

Mainly, we did ad coops and went semi-old school. We placed teaser ads in papers like USA Today, regional editions of WSJ, etc.Instead of a phone number, we used a url.

The url led to a landing page, but not your typical squeeze page. It was, in retrospect, an advertorial. We "sold" our method of finding and nurturing leads, and targeted people who were already comfortable with selling. They opted in for information and training about the method. Of course, we used our company's products and pay plan as examples.

I don't remember the exact numbers, but people outside our group were surprised at how well it worked.

We did the promotions as coops because pooling our ad budgets allowed us to run ads in places most individuals couldn't afford.

We were planning to test running the advertorial directly, but the company killed the MLM plan before we got a chance. People sought other lead sources, got lost in promoting these to each other, and the group fell apart.

Anyway, offline concepts that worked well since the 1800's (and probably before that) still work in the 21st century. The tactics and tools might change, but people are still people.

A quick observation for you.

Usually when I'm considering a company to spend my money with for anything I tend to take a look at them and decide pretty quickly whether I like what they offer or whether I don't like what they offer.

Simple things will influence what people think about your professionalism.

Things like proofreading.

This stood out to me as a glaring mistake on what on first impressions seemed like a professional page--->



What is ADVERSTING?

That's a new term for me.

Best regards,

Ozi

Hi Ozi,

Wow, that's a bad one. Thank you for catching that. I've looked at that so many times and never noticed it, and I am usually pretty diligent when it comes to my proof reading.

Much appreciation!

- Jacob

The big issue for most small business especially when you are targeting those that spend under 3K monthly is how to justify what they invest with you against what they see as the new traffic source of "online"

For example.

I used to spend between $15-20K a year on Yellow pages and a similar amount on smaller outdoor fixed billboards etc.

When Adwords first started a big percentage gradually moved towards online.

Now with the refined targeting the budget gets whittled back accordingly and anyone trying to get their idea in front of me needs to prove their offering first.

This may not be the case for larger operations or franchise groups who want brand exposure in specific areas.

The biggest resistance usually comes from commitment to longer term contracts when there is lack of stability in the market.

With billboard type displays there was always the "impression factor" where businesses could rely on the longer term effect of continuous exposure.

In my market this type of display is getting ignored with a large number of businesses using portable LED displays offering immediate benefits targeting consumers ready to buy.

If your business can deliver the immediacy and flexibility of variable offers tailored to prospects who are closer to buying you will get better success.

From what I see the display type works best for people who are hungry to buy or in many cases just hungry to eat and the display they see triggers a buying response immediately.

There was a digital display company that maybe hit the market here in Australia too hard before it's time and it failed...or maybe it got bought out and survived as another name ....anyway what springs to mind is eye media----> you should take a look because I'm sure they either struggled and worked it out or they were the predator that bought the failing assets --->EYE Corp Media

Your website reminded me of them.

The easiest way to get business owners on board is proof.

Prove you can deliver a positive return.

It gets easier when you can do that.

It puts you in with a chance to be considered.

The other thing from a marketing perspective is to target advertisers who are already familiar with the media you are selling.

It is far easier to get a business to buy an alternative but similar product to what they already use than to get them to "buy-in" to a new method.

Best regards,

Ozi

Once upon a time, I spent $1200 to get in the Sunday paper. The sales person did a great job of getting me to think about advertising with the big boys and skip the ROI part of it.

The Sunday came, people saw my $1200-worth of advertising, and stayed away in droves.

Do you think I ever bought any advertising from the people who sold me on that?

Was it their fault I was clueless? No. But I still did not buy from them again.

My point, be careful how you position yourself so when they mess up (wrong ad for their targeted audience, or lousy ad altogether, or whatever) they don't blame your platform. You say your providers are vetted. You should vet your buyers too. My 3 pennies.

Yes, I also used offline marketing using roll up banner stands and tension fabric displays in Trade Shows and I got more than expected and better results.

I have also done offline marketing. My ways are:

Telephone Message Sending
Display Banner
Advertising
Used Flags in Event

One form of offline advertising isnt mentioned at all to my surprise. If you have a service based business, then that generally requires you or your employees to be physically mobile.
Now, those that fall into this category in some way, let me ask a question of you..... are the make and model manufacturers of the vehicle(s) that you use daily to commute both for business and personal paying you on a regular basis to promote their company, or are you doing it for free?

If you answered NO, let me ask you why are you doing that? Another question... If you have a physical business presence in your city, do you have signage to let people know who you are and your location? If so, why not take it with you whenever you are out commuting to, both for business and personal reasons?
Stupid question im sure most are thinking as they read this... "well its made and installed to be in a fixed position/placement. allowing me to do so, plus that just makes no sense". And you would be 100% correct.

Would you be surprised that you could make anywhere from 30,000-70,000 daily local impressions with no effort at all. What would you value such a form of advertising that doesn't have an ongoing cost, works for you up to 10 years, 24 hours a day, everyday, and has the upfront, one time cost of anywhere between $800 - $3,000.
Im sure someone on here knows what i am talking about. If so, share with the group, or PM for this particular form of marketing.

Sorry, but no sales presentation... Im not asking anyone for their business.

You brought it up - so share.... When you post "PM me" it looks promotional.

hi..
Well, yes one of my close friends is doing offline Advertisement.Today online marketing is an easy way for promoting your goods and services but how could we forget about the past when there was no internet people use to promote their services offline.There are various ways for offline advertisement like promotion through a newspaper, pamphlets. Also, we can start campaigns which include radio etc.By making a call to each known and unknown person.This takes time but it also works as promoting our advertisement online.

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I find the whole idea of this thread fascinating. Offline advertising (or as we old folk call it...Advertising) has a century long history. Thousands of books have been written about it.

I've written a few myself.

Nearly every physical business...brick and mortar...has advertised "offline' for the entire time they have been in business.

Does it work? if you know what you are doing, And the vast majority have no idea how to make an ad pay for itself.

It took me a couple of years of daily study and trial and error advertising before my ads started generating a profit. Study direct response advertising.

It isn't "Does advertising work?" The question is "How do you make advertising consistently work for your business?' And unfortunately, that requires study. Far more than you could ever get from reading forum posts.

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offline advertising work only tv channels and newspaper otherwise you can not advertisements you product or review.

Nowadays hybrid methods work best from my experience have ordinary people do things in the web or connect online with your business works best..
Think of a raffle, contest on social media.. get customers to DO something for you in exchange for little things like a free lemonade "coupon" etc..

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Are some printed products and promotional items good for offline advertising? I have recently ordered some custom lapel pins for my store from http://www.pinsource.com/ and will use them as free promo items for my customers. I guess they will work nicely. What are your thoughts on it?

Ive tried offline marketing, like leaflets, magazine etc... not worth it anymore.

Very hard to track ROI.

My advise is stick to online marketing, thats where the world is headed (or already there)

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Yes, We have used banners & It helped us to get improvement in business queries.

Yes I have tried and I got the best results from Signage.

Which is the better way to advertising offline or online? And what are the advantages of one over the another.

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The best way to do offline advertising is one of the most unused ways, but is the best and that is paying a company or person to distribute your business flyer door to door in an area you want customers. I have never done this and not got new customers, it's works!

According to me Offline advertising is more efforts as compare to Online,
but its physically interact with people that are Remembrable and people easily got your product i.e usually produce high quality lead.
but reach is too low as compare to online marketing.

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Peak veritability of marketing congruence is by far the nonsense post that threads such as this gobbledygook happenstance.

@GordonJ - You get me. I just get so tired of stupid response after stupid response that I twitched and that's what came out, lol.

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