How do you get people to just respond to you in the first place?

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I'm trying to broker some JVs (with a list owner who's not monetizing well and a high ticket service provider). I figured the service provider would see the opportunity to drive sales for free as a no-brainer but it just hasn't worked out that way in terms of response. Early on I'm getting about a 5% reply rate and they don't get to the NDA form even though I make the deal's value and risklessness obvious.

In general I've noticed this theme. Even when offering up a dead simple value proposition one step away from being a money tree, it's damn hard to get a response from anyone.

So my plan now is to try to uncover some phone numbers and continue hitting my small list over and over via email and phone. This does create a timing issue though, since there is a 2nd side I must also then get on board in short order. I wish I could just get people to open up a bit quicker so I could get my deals done.

Some of you guys seem to have no problems getting interest from a list of targets. Are there any special techniques you have to get them to engage? Or is this just how it is in the prospecting phase of any business?
#people #place #respond
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  • Profile picture of the author helisell
    Hi,

    You'll find that you still need to engage with prospects as if you were selling something that is really hard to sell. We live in a modern cynical age and if we see something that just looks 'too easy' then the reaction [bred into us] is if it is that easy it must be a scam.

    If I were you I'd write up a report about 'JV's and JV brokering'

    What it is, how it works, how it can make big bucks for low effort.
    What the benefits are for business owners etc etc etc

    Offer this report to your target market. Engage with them.....slow down....take your time and seduce them into a deal.

    Imagine someone in a busy street holding up $20 dollar notes with a sign says 'free money'....I guarantee he wouldn't be crushed in the rush. People are suspicious.

    I'm not a massive Dan Kennedy fan but he did say....'treat your customers like they are 9 years old.....and explain any new idea at that level'

    Slower will be quicker for you if you take this engaging route.

    Good Luck
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  • Profile picture of the author yukon
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    Originally Posted by Delta223 View Post

    I'm trying to broker some JVs (with a list owner who's not monetizing well and a high ticket service provider). I figured the service provider would see the opportunity to drive sales for free as a no-brainer but it just hasn't worked out that way in terms of response. Early on I'm getting about a 5% reply rate and they don't get to the NDA form even though I make the deal's value and risklessness obvious.

    In general I've noticed this theme. Even when offering up a dead simple value proposition one step away from being a money tree, it's damn hard to get a response from anyone.

    So my plan now is to try to uncover some phone numbers and continue hitting my small list over and over via email and phone. This does create a timing issue though, since there is a 2nd side I must also then get on board in short order. I wish I could just get people to open up a bit quicker so I could get my deals done.

    Some of you guys seem to have no problems getting interest from a list of targets. Are there any special techniques you have to get them to engage? Or is this just how it is in the prospecting phase of any business?



    The problem is, you're looking for people instead of turning the table and have people look for you. When traffic comes to you asking niche questions they're already sold, they did the selling instead of you trying to force a cold sale.

    Why would you continuously use a list that rejects you? That list is useless, move on.
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    • Profile picture of the author DABK
      Seems like you have interest but no trust. Build trust. The free report mentioned above, if well done, will take you a long way in that direction.

      Telling them what is in it for you would too.

      Telling them how you do things, ditto.

      Do I have to say testimonials and reviews?
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      • Profile picture of the author yukon
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        Originally Posted by DABK View Post

        Seems like you have interest but no trust. Build trust.


        Or nobody on the list cares regardless who's selling the product/service.
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        • Profile picture of the author DABK
          Quite possible too.

          Hard to tell from the little info which one it is.

          Would be nice if people asking for help gave some info.

          Originally Posted by yukon View Post

          Or nobody on the list cares regardless who's selling the product/service.
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  • Profile picture of the author eccj
    Originally Posted by Delta223 View Post

    I'm trying to broker some JVs (with a list owner who's not monetizing well and a high ticket service provider). I figured the service provider would see the opportunity to drive sales for free as a no-brainer but it just hasn't worked out that way in terms of response. Early on I'm getting about a 5% reply rate and they don't get to the NDA form even though I make the deal's value and risklessness obvious.

    In general I've noticed this theme. Even when offering up a dead simple value proposition one step away from being a money tree, it's damn hard to get a response from anyone.

    So my plan now is to try to uncover some phone numbers and continue hitting my small list over and over via email and phone. This does create a timing issue though, since there is a 2nd side I must also then get on board in short order. I wish I could just get people to open up a bit quicker so I could get my deals done.

    Some of you guys seem to have no problems getting interest from a list of targets. Are there any special techniques you have to get them to engage? Or is this just how it is in the prospecting phase of any business?
    We need more info.

    Give us the details and you'll get a better response. There are people here who have done what you want to do.
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  • Profile picture of the author Delta223
    Currently I'm targeting mainly coaches. The plan is to get them on board and then find people with a list but weak monetization such as book authors. This is an exact Jay Abraham strategy which is why I'm trying it. I'm also modeling some of Bob Serling's direct outreach model; inbound can come later.
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    • Profile picture of the author eccj
      Originally Posted by Delta223 View Post

      Currently I'm targeting mainly coaches. The plan is to get them on board and then find people with a list but weak monetization such as book authors. This is an exact Jay Abraham strategy which is why I'm trying it. I'm also modeling some of Bob Serling's direct outreach model; inbound can come later.
      I've heard Jay talk about that before. I would get one of his letters and use it.
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  • Profile picture of the author animal44
    1. You've got this arse about face. The prize is the list. Jay Abraham tells you to control the distribution first. You want to get control of the list. Then you're the prize. Once you have control of the list, the product owners/service providers become easier. It's easy to find sellers..., buyers are harder.

    2. Lose the NDA. It's unnecessary and a barrier. You won't lose anything. The real value is in the list of buyers.

    3. You see a pretty girl on the street. What do you think your chances are of getting her to sleep with you with a direct approach? A one call close?

    Far easier if you find out what her interests are, what she's passionate about, and start a conversation, which then leads to coffee, then a date and so forth... ("slower will be quicker").

    Sometimes after coffee, or a date, you realise you don't really want to go any further...

    Hope that's not too deep an analogy...

    4. I encourage my proteges to approach people they already know and this has always resulted in at least one initial client. If I remember correctly, you're attempting to sell across borders, by remote. That'll always be an uphill struggle.

    I don't really think this is something you really want to be cold calling or cold selling in any way. Maybe a strong curiousity based Ad. Send them to your report that explains the concept, the value of using a broker, and contains your offer... Then select from the enquiries. Important to be selective. Implement a referral system ASAP.

    If I think of something better, I'll add more later...
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  • Profile picture of the author savidge4
    Originally Posted by Delta223 View Post

    I'm trying to broker some JVs (with a list owner who's not monetizing well and a high ticket service provider). I figured the service provider would see the opportunity to drive sales for free as a no-brainer but it just hasn't worked out that way in terms of response. Early on I'm getting about a 5% reply rate and they don't get to the NDA form even though I make the deal's value and risklessness obvious.

    In general I've noticed this theme. Even when offering up a dead simple value proposition one step away from being a money tree, it's damn hard to get a response from anyone.

    So my plan now is to try to uncover some phone numbers and continue hitting my small list over and over via email and phone. This does create a timing issue though, since there is a 2nd side I must also then get on board in short order. I wish I could just get people to open up a bit quicker so I could get my deals done.

    Some of you guys seem to have no problems getting interest from a list of targets. Are there any special techniques you have to get them to engage? Or is this just how it is in the prospecting phase of any business?
    When hitting as you call its "my small list" and I am assuming this is a cold list... straight up with an offer.. is just failure waiting to happen. 5% isn't an overly bad rate per se. its the 0 percent that follows that is what's getting you. Add to this the "my small list" and your 5% becomes what 5 people? hard to work with.

    This I would suggest would be a instance that a well developed campaign on Linkedin would be your best bet. Find the groups that match your target. Throw out some compelling and HELPFUL content about how important their list is.. and then offer a link to your offer.

    I have found that a series of this type of content written from different points of pain prospective over an amount of time is pretty damn effective. You don't want to dump a new piece once a day every day.. you want to drop maybe once a week... miss a week here and there.

    After an amount of time, you could ( I do this ) start contacting some of the players directly. Hey, this is what I do... this may be how I can help you. If you are interested look at this or contact me directly.

    like has been said.. it is easier to have them come to you, then trying to get to them.
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