Their strategy has always been to go to these businesses personally and knock on doors, and offer their services and products. There isn't a lot of competition where they are located and they do quite well in their area. However, we are looking to expand to a larger city 50+ miles away and about 45 minutes to an hour drive. In this city there are two large competitors which I am finding out have about 75-80% of the business in the area already.
I am driving the distance daily and knocking on doors and haven't had that much luck finding new customers or customers that are nearing the end of their contract with their current copier company. I feel like I am wasting a lot of time and energy knocking on doors just to find out they are already in a contract.
Would it be good to cold call these businesses find out of if they have a need for a copier, if they are on a contract, and how long their contract is, and only focus visiting businesses personally that I know we can close on in the near future?