How to offer USD150 coupon to local businesses?

14 replies
In my area almost no businesses use Adwords. They can get USD75 coupon from Google for new account and USD75 from Bing.
So I would like to show them how to get the coupons and how to setup the accounts, to start business relationships with them.

But I am not sure how to write ads about it. If I write there are coupons for Adwords and Bing, either they have no idea what it is, or if they know it, they will find the coupons and they dont need me.
And if I write something like "free USD150 for online marketing", nobody will believe it.

How would you write the ads, what would you offer them to start a business relationship with them, and how would you follow up later?
Thanks
#businesses #coupon #local #offer #usd150
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  • Profile picture of the author JohnMcCabe
    I'd offer to sell them the account set-up and initial keyword research. I'd then offer to "seed" the new accounts with $75 of ad credits (the coupons).

    Based on the initial results, they can decide to continue the campaigns (your only charge is 15% of the monthly ad spend), or you can go your separate ways with no hard feelings.

    That's an offer they can understand.
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  • Profile picture of the author Alex Cohen
    Sell the benefit, not the feature. More leads, customers and sales.

    Coupons are features.

    Alex
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    • Profile picture of the author helisell
      Originally Posted by Alex Cohen View Post

      Sell the benefit, not the feature. More leads, customers and sales.

      Coupons are features.

      Alex
      I completely agree....you are trying to sell a feature not a benefit.

      The people you are selling to will be unlikely to know about adwords
      so telling them about free vouchers is pointless..

      Explaining to them how you can create a marketing campaign to drive hundreds
      of hungry buyers to their business for next to nothing [to get started] because the
      cost will be funded by someone else....now THAT would be a compelling message.

      You'd have to show them why a company would be prepared to fund the campaign initially [otherwise it wouldn't sound convincing] and also explain the small investment they'd need to make [your fee].....

      Then you'd need to sum up with the no risk promise.

      I wouldn't worry about them claiming the vouchers and then not needing you.
      It's 2017, if they haven't had the wherewithal to do something by now, then they never will....without your help.

      Good luck.
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      Making Calls To Sell Something? What are you actually saying?
      Is there any room for improvement? Want to find out?

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  • Profile picture of the author Michael9
    Thanks for the answers, I will try them both.
    But if I promise them sales, they believe I will call prospects and close them. Its difficult to explain them I could get better results with internet, because they have got every customer per phone and never even one customer from internet.

    Maybe I should walk in with tablet, show them their competitors Adwords ads and ask if they would like to see their ads in 20 minutes there.
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    • Profile picture of the author DABK
      Why do you let them believe that? You can explain how it works clearly.

      You promise them that you'll do the set up and get them a $75 coupon they can use to run ads on Google or Bing, I'm sure they can be made to understand that you will do the set up and get them a $75 coupon to run ads on Google and Bing and nothing else.

      It's not difficult to explain you can get them better results with internet. It's difficult to get them to believe that YOU can get them better results with internet. Social proof /; testimonials help. So does them finding you and your offer online on their own.

      Ever read Dan Kennedy's The Ultimate Sales Letter? Read it, it's got the elements needed to convince people to buy from you and more.

      Why is it important that they see their ad there in 20 minutes?

      When they have no experience getting sales online, it's not just getting their ad seen that's the problem (or, more precisely, usually not only that) but also the ads themselves and the funnel...

      Seen ads for plumbing items I wanted to buy on a guy's site, in the list of items available for sale. Clicked the buy button, was taken to a page that said I had to call the store. I called the store, gave him the item name and number and he said (he, the owner!) he had no idea what I was talking about, he does not and never had carried such an items. Why don't I call a plumber? he asked.

      I got to his site through an AdWords ad!



      Originally Posted by Michael9 View Post

      Thanks for the answers, I will try them both.
      But if I promise them sales, they believe I will call prospects and close them. Its difficult to explain them I could get better results with internet, because they have got every customer per phone and never even one customer from internet.

      Maybe I should walk in with tablet, show them their competitors Adwords ads and ask if they would like to see their ads in 20 minutes there.
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    • Profile picture of the author ryanbiddulph
      You are seeing solid advice here Michael, practically.

      From my view, you lack clarity in your offering, big-time. This is OK. Happens to most of us at one time during our online careers. But you want to get clear by erasing those doubts and fears because doing so will help you explain clearly how the process works, as DABK noted.
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      Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
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  • Profile picture of the author JohnMcCabe
    With any advertising method, you would be a fool to promise sales. Even cold calling.

    What you want to sell is attention. You can get people looking for what the prospect wants to click to the prospect's site for more information. From there, it's up to the prospect to close the sale.

    Put another way, you aren't (or shouldn't be) promising sales. What you are offering is an opportunity to make sales to people they couldn't effectively reach any other way.

    So I would like to show them how to get the coupons and how to setup the accounts, to start business relationships with them.
    If you are doing this to start the business relationship, what's you end game? What do you want to get out of the business relationship?
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  • Profile picture of the author Michael9
    I want them to try it for 1 or 2 weeks and then I will look at their results.

    If I think it makes sense for them, I will offer to manage their campaigns, or doing my own campaigns and selling them the leads.

    If I think PPC is not for them, I will tell them to stop it, which will give me extra credibility, so that I could follow up later and offer them other marketing services better suited for them.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Michael9 View Post

      I want them to try it for 1 or 2 weeks and then I will look at their results.

      If I think it makes sense for them, I will offer to manage their campaigns, or doing my own campaigns and selling them the leads.

      If I think PPC is not for them, I will tell them to stop it, which will give me extra credibility, so that I could follow up later and offer them other marketing services better suited for them.
      This is good strategy, especially if you follow through and tell people for whom it isn't working to stop.

      I do think, though, that you should not be providing all the initial set-up work for free. Your new clients should have some skin in the game. Otherwise, what's stopping them from taking your free offer, getting their accounts set up and running, and then showing you the door and either managing the campaigns themselves or hiring their neighbor's kid to do it for cheap?

      You can structure the deal to credit them the set-up fee against future management fees, so the net result is free set-up, but charging something up front will help you sort out the serious candidates.

      Another thing. Is a week or two long enough to dial in a campaign and show positive results?
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    • Profile picture of the author ginnysclub1
      How do you get the vouchers? I'd like to try that approach in my area.
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      • Profile picture of the author Michael9
        If you go to bing.com and search for "bing ads",
        you should get as first result their ad about the voucher.

        Adwords works only in some areas and only sometimes. If I search for "adwords coupon", I get no results from Google, because they get enough people to sign up without voucher.
        But then when I go away from Google without signing up, they want me to come back and start remarketing and then I can see their ads with the voucher everywhere.
        But I dont know if it works in your area, you must try.
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  • Profile picture of the author rhealy29
    Just remember, when you land these clients one way or another and sign them up for their accounts, you're redeeming vouchers for them that are theirs, provided to them by Google and Bing. So whatever you choose to do, I'd recommend just making sure that you don't phrase your offer in such a way that makes it seem like you are the one providing them with the ad credits.
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  • Profile picture of the author sani345
    search on google you can find it easily
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    • Profile picture of the author DABK
      Yours Is The Best Answer Ever!!!! I mean it! (Just not to the OP's question. Did you at least read the OP's question?)

      Originally Posted by sani345 View Post

      search on google you can find it easily
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