We've found that experiential marketing, a new trend in marketing, has taken the millennial market by storm. This enters a new wave of brand-to-consumer interactions that allow consumers to interact with a brand and their product or service.
What are some tips you might have on creating a successful experiential marketing campaign?
Here are some that come to mind:
Using Social Media
With millennials, there's no end to how much they use social media on a daily basis. Branded campaign hashtags would be useful in attracting the millennial market online, after the campaign event is over.
Fear of missing out. An incentive to draw out millennials who wish to explore and experience the world around them. Even better, millennials who share their experience during a campaign can instill the FOMO effect onto their friends, drawing more of the market to your campaign.
Design matters, especially to millennials. We suggest having your advertisement materials, marketing flyers, banners, and event invites to be designed in an aesthetically pleasing way to attract this market.
Corporate Social Responsibility
Tie your campaign to a social cause. Millennials are passionate about change and will rally behind brands that not only do the same, but also believe in the same social changes as they do. Authentic, sincere, and honest brands are what millennials want, not money-hungry corporations.
Everyone loves free stuff. Make it memorable, useful even, but don't let them get it for free. Make them work for it! Because no one wants someone to show up for free stuff at an event and then leave.
Millennials crave experiences that engage them IRL while providing content for their digital lives. Make your brand's experience memorable, relatable, and relevant, one that engages them with their friends, your brand, and the community, in the online world and the offline world.