How do I find people willing to take the risk on me for free PPC management?

Hi Delta223,

Perhaps you should try to get a job at an agency where you can gain some experience and training, then go out on your own.

The PPC advertising is arguable one of the most competitive marketing channels that exists today. While it takes only a few weeks to learn the basics of PPC campaign management, you are likely going up against some seasoned professionals that will wipe out your client's investment well before you catch up enough to compete.

Just as you are having a hard time getting and keeping clients, you are likely to have an even harder time trying to compete against some sophisticated advertisers. It takes a couple years to master the more advanced strategies that your competitors are likely using.

Here are some options to consider:

• Go to work as an intern or PPC Manager at an agency that offers training.
• Setup and run campaigns for your own eCommerce store for a while to gain experience.
• Offer local business leads on a per lead basis, no risk to them as you invest your own funds and they pay on a per lead basis.
• Hire a mentor, or coach that has lots of experience in PPC management. (not a course, but real mentor-ship).

Bottom line is that this niche is super competitive, you are going up against seasoned pros for getting clients as well as competing in the ad auctions. You need experience and someone willing to give you a break.

HTH,

Don Burk

Relationships D, relationships

Going in cold is the reason why getting the ball seems really tough. You are a stranger. I get a lot of emails from strangers daily. I appreciate them reaching out, but they gotta wait in line behind my many blogging buddies....said buddies being people who promoted my blog posts, commented on my blog posts, bought my eBooks and courses, hired me, mentioned me on my blogs, etc.

You either put in the time to help people, and to build friendships which is weeks and months smartly spent - or you don't, and you are on the outside looking in, just like most people online who say they don't have the time to build friendships

All the best.

Ryan

have a free service but try charging for a 45 minute phone session(every client) , this weeds out the non serious clients

Hey I'd like to learn more about your free ppc management

As Don said, learning the basics of PPC management is fairly easy and takes a short time.

Selling those services, especially to cold contacts, is a lot harder.

In truth, a lot of PPC managers offer "free" services, in that they make their money based on a percentage of ad spend. 15% used to be standard. So someone spending $1000/month paid management fees of $150.

You might want to turn your offer into a two-part project. Set a price for setting up the ads and getting the project off the ground, then charge a percentage for ongoing management.

Then you offer to waive the setup fee if you so choose, as your risk reversal. It's not "free PPC management", it's a one time gesture on your part.

Another thing you can try is the friends of friends approach. Instead of doing cold contacts to total strangers on a social network, get your first few projects from networking with people you know. Think "six degrees of separation" - your friend may not be in a position to hire you, but her neighbor the realtor or the company that delivers her bottled water, or...may be. You never know who someone knows, and it's a lot easier to get your foot in the door.

Once you have a track record, you can go back to hunting bigger game on social networks if you want.