We clean houses, just my wife and I, and we've done so for 17 years. We have a very loyal following with a full schedule and a waiting list. Not to mention we turn people away all the time. My wife and I can only clean so many houses.
So why don't we just hire employees? Because people that do so typically trade cleaning and dealing with a set clientele daily for a job of babysitting employees and dealing with customer service and we're honestly truly happy where we are. We love what we do and the people that we do it for. Heck, we're going to three houses later this week for Thanksgiving, all people that we clean for and have become friends with as well.
We bring certain things to the table that a lot of cleaners don't. We're incredibly reliable, because it's always just the two of us doing the same thing we're very consistent in our service, we love what we do and take pride in it, always trying to better our results, and we're supremely honest. People love us as people and love our story (left a cult 2 years ago that we were both raised in and were shunned by everyone that we ever knew except, you guessed it, the families that we cleaned for, who became our new family and friends and have attended things like my wife's first ever birthday party last year).
So, clients will tell us that we should hire, but not for their house, of course, with a wink and a smile. We have a waiting list right now. We turn down probably at least one job a week without trying to get work. In fact, we've asked people to stop referring people to us because we hate telling people no. We actively avoid marketing but people can't help but tell their friends about us.
I don't want to just start selling leads to other cleaners. People want US involved in things and they trust us to get things handled for them. Is there way to use the credibility we've built over these years without having to be physically involved in everything? We could maybe sub-contract out work but the scare there is that if those subs don't show up guess who will be on the hook and we've already got a full plate as it is.
I've read the E-myth, thought it's been some time. We are where we are right now and I could make no changes and still be happy. It just seems like we have this asset in the leads we're creating, and my wife and I want to help as many people as we can get the service they deserve without literally having to clean ever house, but how can we do so and be involved without turning what we love right now upside down and essentially trading in doing the work for managing people?
I am happy doing the work. I LOVE marketing the business but can't do so because we can't handle more, so I've been itching to for years. I'd be great at getting more and more business if I wanted. I love dealing with customers. But neither my wife nor I wants to babysit other cleaners.
Is there an opportunity that we're missing out on here by not seeing some model that would fit us better? Are we just maybe not the people to grow this and should stay right where we are? It is a pretty nice place to be, knowing that we're so in demand and don't have to worry about having enough work. Any ideas, outside the box or inside?