One of them being visit Butterball for coupons for more products, and the other being $30.00 off a Turkey deep fryer.. this one being a little odd to me being it was an online offer. Its not like I opened this up 2 weeks ago in time to order a deep fryer to use today. I opened the package today, and the offer is basically useless. Like I would think "Oh..I better get online now and take advantage of this great offer for next year" Didn't happen.. I wonder what the conversion rate for this was?
What was missing.. an actually clip / cut physical coupon. They want you to go online to print out the coupon... As a Marketer, what I find interesting here is that you can literally just print out the coupons.. no hoops, no loops no friction. But one has to question why they are not "requiring" an e-mail address to get to the offer, so they could stay connected with their customers, and send more offers in the future. I would say a big disconnect.
In the States this time of year the McRib is out for a limited time.. no coupons for this, but in the advertising they suggest taking a picture and sharing it. THIS is an example of an offline to online connection that actually works. " Experiential Marketing " at its finest.
Large Corporations down to little ity bity mom and pops.. the focus in todays marketing sector seems to be more about how to get offline conversions to online funnels.. and more often than not ( From this marketers viewpoint ) the efforts are massive fails.
Why the failure? Butterball as an example... there is NO funnel!. There is no interaction.. there is no relationship building.
I think the key to offline success is relationship building. be it selling services, or selling products. The exact same holds true for online endeavours.. building relationships is the essential key to any business' success.
When we as Marketers are out there in the cold cold world.. just start the conversations.. let those conversations build into relationships, and from there Selling becomes so much easier. And then from this place we can better understand our clients needs - and better understand what relationships have to be built for THIER success!
The same holds true in online market spaces. Creating the connection between YOU and the end user is paramount. Be it the story or the motivation behind what you are selling.. or how the product or service plays in a broader scope of your beliefs and understanding. Its this connection that ultimately creates the desired effect... the sale.