Need Demographic Ideas for Kitchen Renovation business

A good way to get leads is via Google Adwords (search). However, the cost is so high, if you don't know what you're doing, you'll lose your shirt.

Signing up with Home Advisor as a participating contractor is a good way to get leads.

A series of postcard saturation mailings to high-income homeowners is another lead generation method to consider.

You asked about Facebook. If you can find some Facebook Pages that focus on home improvements (or better yet, kitchen remodeling), you could run ads with those pages and location as your targets.

Alex

There are 3 lists that have the highest probability of getting a high return on ad spends...

1 Those homeowners living in a detached home that have recently moved.

"They spend 10 times as much in the first 6 months
in their new home than the established residents".

2 Those that have in the past 30 days had a home equity loan approved.

"They spend 50% of their loan in the first 6 months."

No point in hitting those that don't have the money for the work verified.

3 Those that have left their contact details on a website and approved
the follow-up email to get more information on home improvements.

All these 3 lists can be bought.

Btw., I have the ad that turned a home renovator's $86 investment in an ad into
$17,800.

Then a builder's dad used it investing even less, got 2 jobs valued at $150,000 each.

I would look at recent homeowners, probably adults in their 30s.

You can also try targeting contractors, realtors. People who flip houses for a living would be more likely to buy cabinets and granite countertops more often.

I would take a step back.

How does this make your client stand out from the gazillion other kitchen renovation companies...?

Who are their ideal clients? What are they looking for when they buy a new kitchen...?

Obviously, start with home ownership. It's damn near impossible to sell expensive renovations to renters. Many years ago, one outfit spent months trying to sell me aluminum siding, until they finally figured out I rented an apartment in a brick building.

Rental property owners/managers with homes in better neighborhoods might go for a facelift in order to increase both rents and property values.

Fans of TV channels like HGTV or DIY, or any of the house flipper shows.

Search out the pages of companies that sell higher end cabinets, fixtures, counters, etc and advertise to people who like the pages.

You might also look into Pinterest, focusing on people with boards clipping remodel ideas, etc.

Between this and what others have posted, this should keep you busy for awhile...

IF... you were to actually be following what demographics would tell you to target... it wouldnt be kitchens. http://www.remodeling.hw.net/busines...age-in-place_o You would be remodeling bathrooms. That aside...

http://www.remodeling.hw.net/busines...-of-multigen_s This might be an interesting place to start.... When you look at the chart towards the bottom - precentage of 18 to 34 year olds living with mom and dad.. it paints an interesting picture.

In either case... well almost... the target is the Boomer parents. I personally.. would suggest FaceBook for that. Females 50 to 65 to be more precise. The cavat for that would be to target the lower end 25 to 34 yr olds that live with thier parents... as a way to say thank you. "Nothing says thank you like a newly renovated kitchen".

When reading the first article.. you understand a lot of this is being done with the idea of growing old and all of the issues and safety concerns that are at play. The same is true with the kitchen. Double stacked ovens.. not such a good idea. Microwaves above the stove not such a good idea.

Redesigning your kitchen for a more efficient and safer lay out. Modernizing with the small things.. like USB plugs for all of your gadgets.

Kitchen redesign is NOT about new cabinets and countertops... thats just a by product of the process... Safety, Efficiency, and productivity would be the focus that will probably garnish the best results.

I think Ewen has a post with a card that displays "Does your Kitchen pass the Guest test" I think another angle might be "How many cooks can fit in your kitchen?" - " Design and layout with family time in mind incorporating Safety, Efficiency, and Productivity is our goal"

look at some of the larger kitchen design/remodeling magazines and see if they have a marketing department. they can lead you to a media guide and give you the demographics of who reads their magazines

Hello JeffDC89,
The demographics targeting for the service you have in mind for Facebook is moms (with children), with an income greater than 75K, and that they "liked" the local school(s) in the area. They are the decision makers and kitchens are on their radar. Just make sure you narrow the audience down using AND boolean logic as in Homeowners AND $75,000 - $100,000 AND Friends of people at <kids school> AND etc... Hope this helps too.

Why not go to Home Depot or Lowes in that area, hang around the kitchen section and ask people
why/if they are updating their kitchen and what's making them decide to do it?

You can also target people who just moved. Kitchen and bathrooms are usually the first thing women want to update.

Jeff going back to what you said on your first post.

You frequently spot Flyers.

If they're not working they usually aren't frequent.

So I would just do what works.


Steve


P.S. I know "other things" might work well and no harm is spending a "little" to find out.

You could make friends with local real estate agents, have them
give you the addresses of homes with broken/outdated kitchens in neighborhoods with high enough incomes / house prices
better yet
get them to recommend you to the new owner (if they represented the new owner when they bought, their recommendations, usually, carry a lot of weight).