My first thought was "These people read about sending a dollar bill to prospects, but have no idea how to do it. There was no sales letter to it, just a post card sized card with contact information. A wasted mailing.
A few minutes ago, I got a call from a guy asking for me personally.
He said " We sent you a card with a dollar bill attached recently. Did you get it?"
Me "Yes, thanks".
Him "Well, what we do is offer local SEO services to..."
And I told him that I also offered the same type of service. I told him I wasn't a good prospect for him. And I asked if he got my information from a trade organization I belong to. Yes.
The reason I'm posting about this is that it's not a bad approach. He actually kept me on the phone for a minute. No small feat.
But...if you are going to send a dollar bill, you need to Google "Dollar Bill Sales Letter" and read what a sales letter really is.
By the time he called, I could have been deep into my buying process.
Anyway, sending the dollar bill made me remember the "letter" and got me to feel like I owed him at least some courtesy.
And sending a letter ahead of a call accomplishes three things;
1) it may make them remember the letter, and you may avoid a direct hang up.
2) They may actually be waiting for your call.
3) It almost forces you to make calls to specific people, because you sent them a letter.
Just a thought.