How to best advertise a food truck?

by Ralfs 10 replies
Hi,

I have a food truck which was bought last year in April and we sold different kinds of smoked fish and our flagship fish being roasted lamprey.

We sold fish from April - January without any marketing system.

So I'm trying to adopt a new marketing strategy which to start using in March 2018.

I'm thinking of using Facebook to target new customers in any area I like (10 mile radius). I want to show them ads 2-3 days before a new city fair.

Is it a good startegy?

Also I want to create a flyer which to insert into the plastic bag while also packaging fish. But what best to write about in the flyer? I also want to create maybe a brochure or booklet.


Best,
Ralfs
#offline marketing #advertise #food #truck
Avatar of Unregistered
  • Profile picture of the author Tom Addams
    Hi Ralfs,

    I wish I lived closer; you've made me hungry. I live on the coast here in Wales and we have the local catch at least twice a week. Sometimes I even catch it myself. And by "sometimes" I mean about three times a year. The local dog fish often like my hooks. The other fish are too smart!

    Right. Onto marketing.

    You may get different advice, but I wouldn't put your money into flyers and brochures. Your best bet is going to be online, and you mention one of the best locations: Facebook. Before I continue, let me give you a little tactic that works really well in your line of work.

    Put together a nice looking page. Invite all of your friends. Ring as many of them up as you can and ask them to invite their friends. Make sure you have sharable media on the page beforehand. In your line of work you can fill it up with plenty of non-promotional local fish-related media and the locals will (wait for it) eat it up. When you have a decent following (over 1,000), you can put together a competition campaign.

    Post up a competition update where you deliver a free dish to the winner. The post needs to get x amount of shares (start with 50 until your page has decent engagement and then UP it to 100 and over). Once you get 50 shares? You select a winner and they get the free delivery. This is working very well at the moment. An easy way to get the word out and get your audience immediately engaged and used to sharing your media.

    Learn how to work an FB page (more tactics) and be sure to look into Facebook groups. Second to that, look at YouTube, IG, and Twitter. Those are standard recommendations on WF but they work particularly well in your line of business. It's about reaching out to your local audience using each of their preferred modes of communication. Some prefer IG; others Twitter; and so forth.

    The real trick here is to avoid pushing out 100% promotional media. You're in the type of business that makes for excellent images and videos. Use those and sprinkle in some local flavour and humour (making the media sharable) and you have a chance at growing organically, avoiding the costs of flyers, brochures, FB ads, and so forth.

    Anyway! A few ideas. I'm starving so I'm off to grab a bite!

    Cheers,

    Tom
    Signature
    Do you need help? I Coach Students
    Want to know how I make money? Take a Look
    {{ DiscussionBoard.errors[11306059].message }}
  • Profile picture of the author JohnMcCabe
    From what I've observed here in the USA, social media (especially Facebook) can be quite effective. Don't just blitz ads at people, though. Build a fan page for your food truck, and use it to get people on an email list.

    Same with the insert. Use it as a kind of paper squeeze page, and offer either a free item (could be a taster of something - the smoked eel sounds delicious) or a coupon. But they have to opt into your list to get it.

    Then, when you want to get some publicity for your truck, you do three things:

    1) Post on your fan page.
    2) Boost the post for greater reach.
    3) Email the info to your list.

    Have someone take photos of your customers (or have them post their own), and post them on your fan page. Encourage people to tag themselves and comment on the photos. This will up your engagement, getting you a bit more organic reach.
    {{ DiscussionBoard.errors[11306061].message }}
  • Profile picture of the author ddomingu
    For the flyer I would make sure to have your social media accounts listed so they can follow you and find out where you will be next. I also like text marketing, so maybe build a list you can text every time you have a new event.
    {{ DiscussionBoard.errors[11306455].message }}
  • Profile picture of the author npoint
    I think the facebook campaign is a 1st step, but dont forget about Google (:, it is most valuable source of targetted traffic, Google gives you a chance to target your audience very precise, a lot better than FB, you can target your campaign not only to specific area, but also for specific queries people do in their search engine. You can easily build such campaich at low cost yourself.
    {{ DiscussionBoard.errors[11306527].message }}
  • Profile picture of the author cearionmarie
    Facebook and Instagram can help out on this one. Social media marketing reaching a lot of audience, as almost everyone has them.
    {{ DiscussionBoard.errors[11306627].message }}
  • Profile picture of the author Jason Kanigan
    Watch this, if it's available where you are: The Great Food Truck Race, hosted by Tyler Florence | Food Network

    I have learned a ton about how to run a food truck from watching this show. Yes, it's in the US and maybe cultural norms won't let you do what they do, but it's an education.

    How to look at your spending and food costs.

    How to market yourself online.

    Who to partner with, like a bar or the parking lot of a grocery store.

    How to draw business to your truck using displays.

    And a whole lot more.

    Oh, and a passive, let-them-come-to-me approach WILL NOT WORK. You have to get comfortable with being uncomfortable.

    It astonishes me how people often do not know to do the basic things like plan out locations for tomorrow. And an alternate. And a backup. And a backup location to that if it sucks, too. Teams waste tons of time driving around in a panic looking for a place to go when their first location doesn't pan out. Easily avoidable.

    And...know where that main propane valve is on the outside of the truck. :-)
    {{ DiscussionBoard.errors[11306718].message }}
  • Profile picture of the author G00GLESLAPPED
    Think of your food truck as a moveable billboard - every time you drive through town potential customers can see your "advert". Voila - free advertising.
    {{ DiscussionBoard.errors[11308343].message }}
    • Profile picture of the author savidge4
      Originally Posted by G00GLESLAPPED View Post

      Think of your food truck as a moveable billboard - every time you drive through town potential customers can see your "advert". Voila - free advertising.
      A start for sure.. but generally food trucks change position daily or multiple times in a day. So seeing one, and knowing where they will be parked are 2 different things. That in itself is the bridge to be gapped.

      Social media without question ahould be the base of your effort. A website with a pretty in depth schedule of when and where you will be.

      If you are in the same locations on a regular basis EDDM mailers to those specific areas may be something worth looking at.

      I recently saw a Billboard advertising a truck and its locations on Tuesday and Thursdays. The sign location was in proximity of the parking location.

      Again the focus of advertising needs to be Pin Pointing the location and times.
      Signature
      Tools, Content, and Strategies to Develop Your Online Commerce Business - Coming Soon
      {{ DiscussionBoard.errors[11308421].message }}
  • Profile picture of the author ramonavandusen
    Great sustenance and administration with a grin are critical, however in the event that no one knows you're serving, you're in a tight spot. While you don't really require a full promoting arrangement, you would like to consider how you'll pull in clients.
    {{ DiscussionBoard.errors[11309052].message }}
  • Profile picture of the author BryrDe
    Focus on social media. Facebook, Instagram, and Pinterest - these are image-based platforms. Capture the best shots of your food truck as well as the food that you are serving. Make a unique selling point. You can also invite microinfluencers who have decent and solid following.
    {{ DiscussionBoard.errors[11310676].message }}
Avatar of Unregistered

Trending Topics