A simple *cheap* local plumber's ad

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This simple black and white photocopied advert was in my mailbox last week.



Not sure whether it was bulk delivered or whether the plumber's apprentice just popped it in the box whilst they were doing another job in the street.

The thing I like about it is the direct approach to targeting one simple problem that many of the homes of the build period of this area might be facing.

Is your toilet leaking?

Sure they could make a better "more expensive" brochure with colour graphics, testimonials etc etc but when there are many of those already for a wide variety of services landing in the mailbox sometimes a simple message stands out.

Maybe there are other simple examples you've seen and can share here.

Best regards,

Ozi
#cheap #local #mailbox #plumber #simple
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  • Profile picture of the author Ron Lafuddy
    Probably one of the most underutilized forms of marketing known to man.
    I have a handful of these kinds of flyers that I have collected since the first of the year.
    They are going to be spun into gold, for everyone involved.

    Ron
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  • Profile picture of the author Alex Cohen
    Originally Posted by Oziboomer View Post

    This simple black and white photocopied advert was in my mailbox last week.

    Not sure whether it was bulk delivered or whether the plumber's apprentice just popped it in the box whilst they were doing another job in the street.

    The thing I like about it is the direct approach to targeting one simple problem that many of the homes of the build period of this area might be facing.

    Is your toilet leaking?

    Sure they could make a better "more expensive" brochure with colour graphics, testimonials etc etc but when there are many of those already for a wide variety of services landing in the mailbox sometimes a simple message stands out.
    It could be better... a lot better.

    That said, at least it has scarcity and a call to action.

    Alex
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  • Profile picture of the author SKY7869
    it is always nice to be simple and straight. there is no need to always be spending extra money on colorful pages and ads, what you really need to do is convey effective message in simple manner.
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  • Profile picture of the author cearionmarie
    Well this certainly caught my attention so they are doing a great job in their marketing. Simple and cheap, yet very effective.
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    Cearion Uy - Marketing Advisor
    www.influencerauditor.com

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